Antivirus Software Market in APAC 2015-2019
Antivirus is a software that scans the system memory, OS, and systems files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in our day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes.A malware is a program that loads on a computer through the Internet or infected disks. Computer viruses are man-made and have a tendency to replicate themselves. Therefore, to fight such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs. Though antivirus software cannot prevent every type of malware attack, it can prevent their intrusion into a computer system. Avast, AVG, ESET, Kaspersky, Microsoft, and Symantec are the major vendors in this market.
Technavio's analysts forecast the antivirus software market in APAC to grow at a CAGR of 11.63% during 2014-2019.
Covered in this Report
In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in APAC for 2015-2019. To calculate the market size, the analyst considers the revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in APAC. The revenue generated from the sales of complete security solutions package provided by vendors is excluded from the scope of this study.
Technavio's report, Antivirus Software Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. It includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Antivirus Software Market in APAC 2015-2019
Technavio recognizes the following companies as the key players in the Antivirus Software Market in APAC: Avast Software, Anti-Virus Guard Technologies (AVG), ESET, Microsoft and Symantec
Other Prominent Vendors in the market are: Avira, Bkav, Check Point Software Technologies, Comodo, Emsisoft, Fortinet, F-Secure, Qihu 360 Software, Quick Heal Technologies, Sophos, ThreatTrack Security and Trend Micro Webroot
Commenting on the report, an analyst from Technavio’s team said: “One of the major trends witnessed in the market is the growing demand for cloud-based security services. There are many advantages of cloud-based security services, leading to the rise in their demand. Cloud-based security services do not require any hardware or software and are controlled remotely, making them cost-effective for end-users. These services provide faster response to new threats or malicious activities. SMEs generally have budget constraints, limiting them from adopting premise-based security services. Therefore, cloud-based security services prove to be beneficial for them. Hence, increased demand for cloud-based security services is expected to contribute to growth of the antivirus software market in APAC during the forecast period.”
According to the report, the rise in Internet penetration has led to increased critical operations on the Internet such as posting personal information, social networking, and doing transactions. Banks and payment card companies are encouraging customers to make online transactions and payments using the Internet. In addition, companies offer storage services in the cloud. Though online methods have benefits over traditional methods, they come with high security risks. Cases such as data theft and phishing are on the rise, and new forms of attacks are emerging. End-users are increasingly adopting antivirus software to protect their data from such risks. Antivirus software detects the virus and protects the computer system from all kind of malware threats.
Further, the report states that the availability of inexpensive and free security solutions is a challenge for the market.
Avast Software, Anti-Virus Guard Technologies (AVG), ESET, Microsoft, Symantec, Avira, Bkav, Check Point Software Technologies, Comodo, Emsisoft, Fortinet, F-Secure, Qihu 360 Software, Quick Heal Technologies, Sophos, ThreatTrack Security, Trend Micro Webroot
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