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American Football Equipment Market in the US 2016-2020

American Football Equipment Market in the US 2016-2020

About American Football

American football evolved from the soccer and rugby. It is the most popular sport in the US. Its presence is not very strong in other countries, apart from Canada. Professional tournaments in the US are organized by the National Football League (NFL). This sport is also most played by high school and college athletes in the US. Each team has 11 players on the ground at any point in the game, however the team can have up to 45 players. The Super Bowl, the annual championship game of the NFL, is the most popular professional American football league in the world. Every year, the NFL makes $10 billion from this league.

Technavio’s analysts forecast the American football equipment market in the US to grow at a CAGR of 3.97% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the American football equipment market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of different types of baseball equipment to individual consumers, clubs, and sports organizations.

The market is divided into the following segments based on product:

  • Protective gear
  • Helmets
  • Cleats
  • Balls
  • Training equipment
Technavio's report, American Football Equipment Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adidas
  • Amer Sports
  • BRG Sports
  • Nike
  • Schutt Sports
  • Under Armour
  • Xenith
Other prominent vendors
  • Champro Sports
  • Cutters Sports
  • Douglas Industries
  • Franklin Sports
  • Evoshield
  • EXOS
  • Gear Pro-Tec
  • McDavid
  • Shock Doctor
  • SportStar Athletics
Market driver
  • Increasing youth participation
  • For a full, detailed list, view our report
Market challenge
  • Lack of participation by Asians and Hispanics communities
  • For a full, detailed list, view our report
Market trend
  • Growing participation of women
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – American Football Equipment Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the American football equipment market in the US: Adidas, Amer Sports, BRG Sports, Nike, Schutt Sports, Under Armour, and Xenith.

Other Prominent Vendors in the market are: Champro Sports, Cutters Sports, Douglas Industries, Franklin Sports, Evoshield, EXOS¸ Gear Pro-Tec, McDavid, Shock Doctor, and SportStar Athletics.

Commenting on the report, an analyst from Technavio’s team said: “Football was primarily played by men for many years, but this trend has changed, and an increasing number of women are now participating in tackle football. More and more women have become active participants in the game. In 2015, the estimated percentage of girls between the ages of five to 14 playing football was around 25,000, compared to almost nil when compared to 10 years ago. However, this game is not just popular with youth, but also as a professional game. The United States Women's Football League (USWFL) has been organized since 2011, with 10 participating teams. In 2014, the Women's Eights Football League, the first eight-player division league, was launched. In 2015, another tournament called, USWFL Commissioner's Bowl, was launched with the same teams as USWFL. Another women's 7-on-7 tackle American football league league, renamed as Legends Football League in 2013, is also becoming very popular. The increasing popularity of professional female football leagues has been a trend in the market.”

According to the report, one of the key drivers for American football is the high number of scholarship awards available for the sport. It reports the third highest average scholarship money received per student. The average scholarship of $30,500 can cover the tuition fees, room, and board fees, which come to around $19,000 per year for four-year degree colleges. Families falling under the median income below $40,000 cannot afford the college fee of around $20,000. This has led many people from this community to look for sports scholarships which can cover the fees, and the availability of maximum scholarships in this sport is attractive. This attractiveness of the college scholarship has groomed many players from this community to professional players.

Further, the report states that in 2013, over 4,500 former NFL players sued the organizers for $1 billion on the grounds of deluding them over the long haul repercussions of head wounds. The fact that school players are twice as likely to receive a concussion as compared to college players is driving out numerous school children. In 2015, there was a decrease of 50,000 participants aged 13-17, who are core participants in football. The fear of concussions is one of the greatest challenges in this equipment market, despite concussions in normal season NFL games falling by 35%, from 173 in 2012 to 112 in 2015.

Companies Mentioned

Adidas, Amer Sports, BRG Sports, Nike, Schutt Sports, Under Armour, Xenith, Champro Sports, Cutters Sports, Douglas Industries, Franklin Sports, Evoshield, EXOS¸ Gear Pro-Tec, McDavid, Shock Doctor, SportStar Athletics.

  • Executive summary
    • Highlights
  • Scope of the report
    • Table American football equipment market: Product segmentation
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table American football equipment market 2015-2020 ($ millions)
      • Table Top 10 professional American football clubs by fans share 2015
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table American football product segmentation
    • Table American football equipment market in the US by products 2015 and 2020
    • American football protective gear market in the US
      • Table American football protective gear market in the US 2015-2020 ($ millions)
    • American football helmet market in the US
      • Table American football helmet market in the US 2015-2020 ($ millions)
    • American football cleats market in the US
      • Table American football cleats market in the US 2015-2020 ($ millions)
    • American football ball market in the US
      • Table American football ball market in the US 2015-2020 ($ millions)
    • American football training equipment market in the US
      • Table American football training equipment market in the US 2015-2020 ($ millions)
  • Market segmentation by retail format
    • Table American football equipment market in the US segmentation by retail formats
    • Table American football equipment market in the US by retail channel 2015 and 2020
  • Market drivers
    • Increasing youth participation
      • Table Family income group of the children 6 years and above 2014
    • Popularity of the sport
      • Table Percentage of population following top five sports in US 2014 and 2015
      • Table Number of players in the top four popular sports in the US 2014 and 2015 (millions)
    • Attractive scholarships for college students
      • Table Average yearly scholarships given to college students in first division sports 2014
      • Table Estimated median income summary by race
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Fear of concussions
    • Lack of participation by Asians and Hispanics communities
      • Table American football players and population by community in 2014
    • Long lifespan of the equipment
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Innovation in helmets
    • Growing participation of women
    • Quick growth of flag football among youth
      • Table Number of participants aged 6-18 years (millions)
  • Vendor landscape
    • Key vendors 2015
      • Table Competitive analysis of major vendors by position
      • Table Comparison of major vendors by brand image, innovation, and price competitiveness
    • Adidas
      • Table Adidas: Product segmentation
    • Amer Sports
      • Table Amer Sports: Business segmentation by revenue 2015
      • Table Amer Sports: Product segmentation
    • BRG Sports
      • Table BRG Sports: Product segmentation
    • Nike
      • Table Nike: Product segmentation
    • Schutt Sports
      • Table Schutt Sports: Product segmentation
    • Under Armour
      • Table Under Armour: Product segmentation
    • Xenith
      • Table Xenith: Product segmentation
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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