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Alkaline Battery Market 2015-2019

About alkaline batteries

Electronic devices such as digital cameras, flashlight, and toys extensively use alkaline batteries. However, with advances in technologies and popularity of smartphones and video/online games, the use of alkaline batteries are limited to flashlights, smoke alarms, and a few other low-tech applications. There are two types of alkaline batteries: primary and secondary. Primary batteries are non-rechargeable batteries and are also known as single-use or throwaway batteries. Secondary batteries are rechargeable batteries with a long shelf life and are used for moderate-power applications.

Technavio's analysts forecast the global alkaline battery market to decline at a CAGR of (0.16%) over the period 2014-2019.The report covers the current scenario and the future prospects of the global alkaline battery market for 2015-2019. To calculate the market size, the report considers alkaline battery demand from various end-user applications.

Technavio's report, Global Alkaline Battery Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers battery type and geographical segmentation; it also covers the landscape of the global alkaline battery market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

  • Americas
  • APAC
  • EMEA
Key vendors
  • Duracell
  • Energizer
  • Hitachi Maxell
  • Sony
  • Toshiba
Key market driver
  • Favorable characteristics of alkaline batteries
  • For a full, detailed list, view our report
Key market challenge
  • Increased raw material costs
  • For a full, detailed list, view our report
Key market trend
  • Local production of alkaline batteries
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Alkaline battery Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Alkaline battery Market: Duracell, Energizer, Hitachi Maxell, Sony and Toshiba

Commenting on the report, an analyst from Technavio’s team said: “The leading companies in the US do not manufacture zinc-carbon batteries. Disposable lithium batteries have the fastest-growing market segment, worldwide. These batteries are sturdy, light, and do not fail in harsh weather conditions. In addition, their prices are dropping YoY gradually.”

According to the report, to make a product available, battery vendors need to select the right mixture of distribution channels, which will ensure brand promotion and product availability for impulsive consumers. In the retail sector, strategic placement of products in high customer-traffic zones such as electronic stores and hypermarkets will boost sales. In addition, places such as hardware and electronics stores can serve as strategic sales points.

Further, the report states that a rise in the cost of raw materials is affecting the overall manufacturing costs, reducing manufacturers’ profit margins.

Companies Mentioned

Duracell, Energizer, Hitachi Maxell, Sony, Toshiba

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global alkaline battery market
      • Table Specification of different alkaline batteries
    • Market size and forecast
      • Table Global alkaline battery market 2014-2019 ($ billions)
    • Major markets
    • Five forces analysis
      • Table Five forces analysis
  • Geographical segmentation
    • Geographical segmentation of global alkaline battery market 2014-2019
      • Table Geographical segmentation of global alkaline battery market 2014
      • Table Geographical segmentation of global alkaline battery market 2019
      • Table Geographical segmentation of global alkaline battery market 2014-2019
    • Alkaline battery market in Americas
      • Table Alkaline battery market in Americas 2014-2019 ($ billions)
    • Alkaline battery market in EMEA
      • Table Alkaline battery market in EMEA ($ billions)
    • Alkaline battery market in APAC
      • Table Alkaline battery market in APAC ($ billions)
      • Table Alkaline battery market in Japan ($ millions)
  • Market segmentation by technology
    • Global alkaline battery market by battery technology 2014-2019
      • Table Global alkaline battery market by battery technology 2014
      • Table Global alkaline battery market by battery technology 2019
      • Table Global alkaline battery market 2014-2019
  • Market drivers
    • Favorable characteristics of alkaline batteries
    • Government directives on recycling batteries
    • Strategic distribution mix and long-term contracts with distributors
    • Growth opportunities in developing regions
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Increased cost of raw materials
      • Table Average selling price of zinc and manganese dioxide
    • Presence of counterfeit batteries
    • Competition from alternative chemistries
    • Hazardous nature of mercury-based alkaline batteries
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Local production of alkaline batteries
    • Replacement of carbon-zinc batteries with alkaline batteries
    • Legislation supports for battery recycling
      • Table The CBR battery legislation
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Table Duracell: Product segmentation
    • Energizer
      • Table Energizer: Business segmentation by revenue 2014
      • Table Energizer: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Energizer: Geographical segmentation by revenue 2014
    • Hitachi Maxell
      • Table Hitachi Maxell: Business segmentation by revenue 2015
      • Table Hitachi Maxell: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Hitachi Maxell: Geographical segmentation by revenue 2015
    • Sony
      • Table Sony: Business segmentation
      • Table Sony: Business segmentation by revenue 2015
      • Table Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Sony: Geographical segmentation by revenue 2015
    • Toshiba
      • Table Toshiba: Business segmentation by revenue 2014
      • Table Toshiba: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Toshiba: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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