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Alcoholic Beverage Market in US 2016-2016

About Alcoholic Beverages

Alcoholic beverages are broadly categorized into three types: beer, spirits (distilled beverages), and wine. Beer is the most widely consumed alcoholic beverage in the world. It is brewed from malted cereals, predominantly barley and wheat, which are mashed and the resultant liquid fermented with yeast. Hops are then added as a preservative and to impart flavor.

Technavio’s analysts forecast the alcoholic beverages market in the US to grow at a CAGR of 3.51% by revenue, during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the alcoholic beverages market in the US 2016-2020. To calculate the market size, the report considers the revenue from the retail sales of alcoholic beverages in the country. It also includes the market size based on volume, which has been calculated based on the retail consumption of alcoholic beverages. Technavio's report, Alcoholic Beverage Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Anheuser-Busch InBev
  • D.G. Yuengling & Son
  • MillerCoors
  • Pabst Brewing
  • The Boston Beer Company
  • Bacardi
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard
  • Bronco Wine Company
  • Constellation Brands
  • E.& J. Gallo Wine Company
  • Treasury Wine Estates
  • The Wine Group
Other prominent vendors
  • Altitude Spirits
  • Blue Ice Vodka
  • Fifth Generation
  • Gruppo Campari
  • Harpoon Brewery
  • Heaven Hill Brands
  • Lagunitas Brewing
  • Matt Brewing
  • McCormick Distilling
  • Minhas Craft Brewery
  • North West Distillery
  • Oskar Blues Brewing
  • RS Lipman
  • Two James Spirits
Market driver
  • Increasing number of wineries, breweries, and distilleries
  • For a full, detailed list, view our report
Market challenge
  • High taxation
  • For a full, detailed list, view our report
Market trend
  • Increasing demand for craft beer
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Alcoholic Beverage Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the Alcoholic Beverage Market in the US by category: Beer - Anheuser-Busch InBev, D.G. Yuengling & Son, MillerCoors, Pabst Brewing, The Boston Beer Company; Spirits - Bacardi, Beam Suntory, Brown-Forman, Diageo, Pernod Ricard; Wine – Bronco Wine Company, Constellation Brands, E.&J. Gallo Wine Company, Treasury Wine Estates, and the Wine Group.

Other Prominent Vendors in the market are: Altitude Spirits, Blue Ice Vodka, Fifth Generation, Gruppo Campari, Harpoon Brewery, Heaven Hill Brands, Lagunitas Brewing, Matt Brewing, McCormick Distilling, Minhas Craft Brewery, North West Distillery, Oskar Blues Brewing, RS Lipman, and Two James Spirits.

Commenting on the report, an analyst from Technavio’s team said: “The market for craft beer is on the rise. The craft beer market in the US was valued at $19.6 billion in 2014 and is expected to reach $45.4 billion by 2019, growing at a CAGR of 18.3% during the forecast period. Craft or locally brewed beers have a distinctive taste compared with regular beers and are sometimes made from different ingredients and flavors. These are brewed and served in bottles, cans, and kegs. Consumer preference for craft beer has grown and evolved in the US and is an important factor that has contributed to the demand.”

According to the report, a key market driver is the rising number of wineries, breweries, and distilleries around the US. Younger consumers increasingly seek variety and exclusivity in alcoholic beverages. This is apparent in their demand for locally brewed beverages like craft beer and flavored alcoholic beverages. In an attempt to cater to this rising demand, existing vendors and new entrants alike have invested in new wineries, breweries, and distilleries. California is the largest state in terms of the number of wineries, with over 4,000 wineries.

Further, the report states that a challenge to the market could be the high taxes levied on spirits and alcohol.

Companies Mentioned

Beer - Anheuser-Busch InBev, D.G. Yuengling & Son, MillerCoors, Pabst Brewing, The Boston Beer Company; Spirits - Bacardi, Beam Suntory, Brown-Forman, Diageo, Pernod Ricard; Wine – Bronco Wine Company, Constellation Brands, E.&J. Gallo Wine Company, Treasury Wine Estates, the Wine Group, Altitude Spirits, Blue Ice Vodka, Fifth Generation, Gruppo Campari, Harpoon Brewery, Heaven Hill Brands, Lagunitas Brewing, Matt Brewing, McCormick Distilling, Minhas Craft Brewery, North West Distillery, Oskar Blues Brewing, RS Lipman, Two James Spirits.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Production of beer: Value chain
      • Table Spirits production: Value chain
      • Table Production of wine: Value chain
  • Market landscape
    • Market overview
      • Table Overview of alcoholic beverage market in US
    • Market size and forecast by revenue
      • Table Alcoholic beverage market in US by revenue 2015-2020 ($ billions)
    • Market size and forecast by volume
      • Table Alcoholic beverage market in US by volume 2015-2020 (billions of liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Alcoholic beverage market in US: Product segmentation by revenue 2015-2020
    • Table Alcoholic beverage market in US: Product segmentation by volume 2015-2020
    • Beer market in US
      • Table Beer market in US by revenue 2015-2020 ($ billions)
      • Table Beer market in US by volume 2015-2020 (billions of liters)
      • Table Market share of craft beer in total beer market in US by revenue 2014-2019
      • Table Beer imports in US (billions of liters)
      • Table Beer market in US: Segmentation by product
    • Spirits market in US
      • Table Spirits market in US by revenue 2015-2020 ($ billions)
      • Table Spirits market in US by volume 2015-2020 (billions of liters)
      • Table Import of distilled spirits in US (millions of liters)
      • Table Spirits market in US: Segmentation by product 2015
      • Table Spirits market in US: Segmentation by price
      • Table Disposable income in US 2012-2015($)
    • Wine market in US
      • Table Wine market in US by revenue 2015-2020 ($ billions)
      • Table Wine market in US by volume (billions of liters)
      • Table Wine market in US: Segmentation by product
    • Alcoholic beverage consumption: Top 10 states in US
      • Table Alcoholic beverage consumption: Top 10 states in US 2014
  • Market segmentation by distribution channel
    • Table Alcoholic beverage market in US by distribution channel 2015
    • Table Number of convenience stores in US 2011-2015
    • Table Alcoholic beverage market in US: Percentage of open and closed states
  • Market drivers
    • Table Percentage share of millennials in US population
    • Table Per capita disposable income in US 2012-2015 ($)
    • Table Per capita expenditure on alcohol of population over 15 years ($)
    • Table Number of wineries in California 2011-2014
    • Table Number of wineries and breweries in US 2012-2015
    • Table Top five states in US in terms of number of breweries 2015
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Comparison of state excise tax on spirits 2007-2013 ($ per gallon)
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Number of craft breweries in US 2012-2014
    • Table Top five states in US with highest number of new breweries 2014
  • Vendor landscape
    • Competitive scenario
      • Table Market ranking of top five beer manufacturers in US
      • Table Market ranking of top five spirits manufacturers in US
      • Table Market ranking of top five wine manufacturers in US
  • Beer: Key vendors
    • Anheuser-Busch InBev
    • D.G. Yuengling & Son
      • Table D.G. Yuengling & Son: Business segmentation
    • MillerCoors
      • Table Product segmentation
    • Pabst Brewing
      • Table Pabst Brewing products
    • The Boston Beer Company
      • Table The Boston Beer Company: Business segmentation
  • Spirits: Key vendors
    • Bacardi
    • Beam Suntory
      • Table Beam Suntory: Product segmentation
    • Brown-Forman
    • Diageo
    • Pernod Ricard
      • Table Pernod Ricard manufacturing facilities
  • Wine: Key vendors
    • Bronco Wine Company
    • Constellation Brands
      • Table Product segmentation
    • E. &J. Gallo Winery
    • Treasury Wine Estates
      • Table Treasury Wine Estates in US
      • Table Wines brands in US
    • The Wine Group
      • Table Product portfolio of Wine Group
    • Other prominent vendors
  • Explore Technavio

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