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Adult Vibrator Market in the US 2016-2020

Adult Vibrator Market in the US 2016-2020

About the Adult Vibrator Market in the US



Vibrators were initially used by women who had difficulty reaching orgasm through masturbation or intercourse. Today, vibrators are used to create sexual stimulation and enhance orgasm, even during intercourse. There are several types of vibrators with different applications.

Technavio’s analysts forecast the adult vibrator market in the US to grow at a CAGR of 12.01% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the adult vibrator market in the US for 2016-2020. The market size for the adult vibrator market in the US was estimated by the revenue generated by the sales of different types of adult vibrators through various sales channels at retail prices. Technavio's report, Adult Vibrator Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • California Exotic
  • LELO
  • Church & Dwight
  • Reckitt Benckiser
  • Standard Innovation (We-Vibe)
Other prominent vendors
  • Ann Summers
  • BMS Factory
  • Crave
  • Diamond Products
  • Fun Factory
  • Jimmyjane
  • Jopen
  • MinnaLife
  • OhMiBod
  • Vibratex
  • Vixen Creations
Market driver
  • Ease of purchase and availability
  • For a full, detailed list, view our report
Market challenge
  • Negative social perception
  • For a full, detailed list, view our report
Market trend
  • Shift in product design and marketing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Adult Vibrator Market in the US 2016-2020



Technavio recognizes the following companies as the key players in the adult vibrator market in the US: California Exotic, LELO, Church & Dwight, Reckitt Benckiser, Standard Innovation (We-Vibe), Ann Summers, BMS Factory, Crave, Diamond Products, Fun Factory, Jimmyjane, Jopen, MinnaLife, OhMiBod, Vibratex, and Vixen Creations.



Commenting on the report, an analyst from Technavio’s team said: “A trend which is helping boost market growth is the shift in product design and marketing. Even today, the majority of sex toys available in the market are designed to resemble human genitals to make the products seem more familiar to the customers. So, these toys often had designs that explicit, which made it difficult to show product illustrations on the package. Furthermore, the package design and print often included illustrations of foreplay or sexual intercourse. These designs made it difficult for vibrators to be marketed in certain public places due to the obscenity laws in various states.”



According to the report, a key growth driver is the ease of purchase and availability. Earlier, the sales of sex toys were limited to speciality stores, but today, even chain stores offer the latest collection of sex toys. The availability of sex toys, especially vibrators, has improved significantly over time. It has gradually become more acceptable for vibrators to be displayed and sold overtly. Further, with the e-commerce industry growing rapidly, the availability and ease of buying every product has seen a surge. This has prompted several online retailers to offer a wide variety of vibrators, and some retailers even ensure discrete packaging on customer request to ensure privacy.



Further, the report states that although the use of sex toys, especially vibrators, is becoming more acceptable, a significant portion of the society still considers them taboo as these products are still stereotyped as vulgar. In the 1920s, adult vibrators began to feature in pornography, creating a social stigma around the use of the product. The negative social perception often discourages people from openly buying these products. Some states of the US, like Alabama, still have laws prohibiting the sale and public display of vibrators and other sex toys, due to the supposed obscene nature of the product. The emergence of e-commerce has helped overcome this hurdle to an extent by protecting the anonymity of the buyer. However, the perception of the society is still a major challenge to the growth of adult vibrator market in the US.

Companies Mentioned

California Exotic, LELO, Church & Dwight, Reckitt Benckiser, Standard Innovation (We-Vibe), Ann Summers, BMS Factory, Crave, Diamond Products, Fun Factory, Jimmyjane, Jopen, MinnaLife, OhMiBod, Vibratex, and Vixen Creations.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Types of vibrators
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Market overview
      • Table Share of adult vibrators in the global sexual wellness market by revenue
      • Table Global sexual wellness market versus global adult vibrator market: Revenue 2015-2020 ($ billions)
    • Market size and forecast
      • Table Adult vibrator market in US 2015-2020 ($ billions)
      • Table Top US states based on per capita expenditure on sex toys
      • Table Women who have had negative side effects using a vibrator
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Adult vibrator market in US by product 2015-2020
      • Table Adult vibrator market in US by product 2015-2020 ($ millions)
    • Insertion vibrator market in US
      • Table Insertion vibrator market in the US 2015-2020 ($ millions)
    • Dual purpose vibrator market in US
      • Table Dual purpose vibrator market in the US 2015-2020 ($ millions)
    • External vibrator market in US
      • Table External vibrator market in US 2015-2020 ($ millions)
  • Market segmentation by sales channel
    • Market overview
      • Table Adult vibrator market in US by sales channel 2015
      • Table Adult vibrator market in US by sales channel 2020
      • Table Adult vibrator market in US by sales channel 2015-2020 ($ millions)
    • Adult vibrator market in US by online sales channel
      • Table Adult vibrator market in US by online sales channel 2015-2020 ($ millions)
    • Adult vibrator market in US by adult stores sales channel
      • Table Adult vibrator market in US by adult stores sales channel 2015-2020 ($ millions)
    • Adult vibrator market in US by retail sales channel
      • Table Adult vibrator market in US by retail sales channel 2015-2020 ($ millions)
    • Adult vibrator market in US by other sales channels
      • Table Adult vibrator market in US by other sales channels 2015-2020 ($ millions)
      • Table Adult vibrator market in US: Market size and CAGR by sales channel 2015-2020
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Buying criteria
    • Table Buying criteria for individual users
  • Vendor landscape
    • Competitive scenario
      • Table Competitive parameters in adult vibrator market in US
    • Industry associations
    • Other prominent vendors
  • Key vendor analysis
    • California Exotic
      • Table California Exotic: Key takeaways
    • LELO
      • Table LELO: Key takeaways
    • Church & Dwight
      • Table Church & Dwight: Key takeaways
    • Reckitt Benckiser
      • Table Reckitt Benckiser: Key takeaways
    • Standard Innovation (We-Vibe)
      • Table Standard Innovation: Key takeaways
  • Explore Technavio

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