Adult Vibrator Market in the US 2016-2020
About the Adult Vibrator Market in the US
Vibrators were initially used by women who had difficulty reaching orgasm through masturbation or intercourse. Today, vibrators are used to create sexual stimulation and enhance orgasm, even during intercourse. There are several types of vibrators with different applications.
Technavio’s analysts forecast the adult vibrator market in the US to grow at a CAGR of 12.01% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the adult vibrator market in the US for 2016-2020. The market size for the adult vibrator market in the US was estimated by the revenue generated by the sales of different types of adult vibrators through various sales channels at retail prices. Technavio's report, Adult Vibrator Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Adult Vibrator Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the adult vibrator market in the US: California Exotic, LELO, Church & Dwight, Reckitt Benckiser, Standard Innovation (We-Vibe), Ann Summers, BMS Factory, Crave, Diamond Products, Fun Factory, Jimmyjane, Jopen, MinnaLife, OhMiBod, Vibratex, and Vixen Creations.
Commenting on the report, an analyst from Technavio’s team said: “A trend which is helping boost market growth is the shift in product design and marketing. Even today, the majority of sex toys available in the market are designed to resemble human genitals to make the products seem more familiar to the customers. So, these toys often had designs that explicit, which made it difficult to show product illustrations on the package. Furthermore, the package design and print often included illustrations of foreplay or sexual intercourse. These designs made it difficult for vibrators to be marketed in certain public places due to the obscenity laws in various states.”
According to the report, a key growth driver is the ease of purchase and availability. Earlier, the sales of sex toys were limited to speciality stores, but today, even chain stores offer the latest collection of sex toys. The availability of sex toys, especially vibrators, has improved significantly over time. It has gradually become more acceptable for vibrators to be displayed and sold overtly. Further, with the e-commerce industry growing rapidly, the availability and ease of buying every product has seen a surge. This has prompted several online retailers to offer a wide variety of vibrators, and some retailers even ensure discrete packaging on customer request to ensure privacy.
Further, the report states that although the use of sex toys, especially vibrators, is becoming more acceptable, a significant portion of the society still considers them taboo as these products are still stereotyped as vulgar. In the 1920s, adult vibrators began to feature in pornography, creating a social stigma around the use of the product. The negative social perception often discourages people from openly buying these products. Some states of the US, like Alabama, still have laws prohibiting the sale and public display of vibrators and other sex toys, due to the supposed obscene nature of the product. The emergence of e-commerce has helped overcome this hurdle to an extent by protecting the anonymity of the buyer. However, the perception of the society is still a major challenge to the growth of adult vibrator market in the US.
California Exotic, LELO, Church & Dwight, Reckitt Benckiser, Standard Innovation (We-Vibe), Ann Summers, BMS Factory, Crave, Diamond Products, Fun Factory, Jimmyjane, Jopen, MinnaLife, OhMiBod, Vibratex, and Vixen Creations.
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