Adult Diapers Market in MEA 2019-2023
About this market
The rise in innovative product offerings is one of the key factors expected to trigger the adult diapers market growth in MEA during the forecast period. Product innovations are leading to the development of comfortable, thin adult diapers, convenient diapers with excessive retention capacity and increased fluid absorption. Vendors are also introducing several innovative designs of diapers resulting in the growing revenues of adult diapers market in MEA. Technavio’s analysts have predicted that the adult diapers market will register a CAGR of over 12% by 2023.
Growing awareness and adoption in developing countries
Manufacturers have started introducing small packs of affordable diapers given the high proportion of price-sensitive consumers in developing countries. This will positively be impacting adult diaper sales and drive the growth of the adult diaper market in MEA.
Social stigma associated with the use of adult diapers
The social stigma related to adult diapers and incontinence issues is expected to restrain the growth of the adult diaper market in MEA during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the adult diapers market during 2019-2023, view our report.
The market appears to be moderately fragmented and with the presence of several vendors. Various vendors have begun introducing biodegradable adult diapers made of plant-based materials that do not contain harmful chemicals or plastic ingredients. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s
competitive landscape and offering information on the products offered by companies.
Technavio Announces the Publication of its Research Report – Adult Diapers Market in MEA 2019-2023
Technavio recognizes the following companies as the key players in the adult diapers market in MEA: Essity Aktiebolag (publ), Kimberly-Clark Corporation, Ontex International, PAUL HARTMANN AG, Procter & Gamble, and Unicharm.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the introduction of eco-friendly diapers.”
According to the report, one of the major drivers for this market is the rising elderly population and growing patients suffering from incontinence.
Further, the report states that one of the major factors hindering the growth of this market is the social stigma associated with the use of adult diapers.
Essity Aktiebolag (publ)
PAUL HARTMANN AG
Procter & Gamble
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