Academic and Corporate LMS Market in the US 2016-2020
About Learning Management System
Learning Management System is a software application used to plan, deliver, and manage the learning process. It uses web-based technology to manage, administer, track, report, and evaluate the performance of participants. LMS is widely adopted by corporates and educational institutions, especially for higher education. Substantial cost benefits and increased employee efficiency and productivity have encouraged many companies worldwide to replace traditional forms of learning with LMS. Organizations, especially those with businesses across the world, are increasingly adopting LMS for training their employees.
Technavio’s analysts forecast the learning management system (academic and corporate) market in US to grow at a CAGR of 23.32% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the learning management system (academic and corporate) market in US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of LMS and related services for a fee or subscription.
The market is divided into the following segments based on geography by revenue:
Technavio Announces the Publication of its Research Report – Learning Management System (Academic and Corporate) Market in US 2016-2020
Technavio recognizes the following companies as the key players in the learning management system (academic and corporate) market in US: Adobe Systems, Blackboard, Cornerstone, Oracle, SAP, and Skillsoft.
Other Prominent Vendors in the market are: Aptara, Articulate, Desire2Learn, Edmodo, GP Strategies, Haiku Learning, Saba Software, and Schoology.
Commenting on the report, an analyst from Technavio’s team said: “Adoption of cloud-based learning management system will be a key trend for market growth. Cloud-based LMS, like SaaS that are hosted in the cloud and accessed through the Internet do not require any software or hardware installation, are, therefore, gaining popularity. These LMS help in automating content creation to course registration. The other benefits of adopting cloud-based LMS include low start-up costs and negligible onsite technical Internet support requirements. It also offers ease of access and other functionalities that allow users to use any device to access course and supplement information. The centralized learning platform offered in cloud-based LMS stores useful data in one location and facilitates consistent modification and easy evaluation of content. It also allows users to collect data and analyze the progress and learning outcomes to identify courses that are successful and those that require improvement. Some of the cloud-based LMS providers are Docebo, Latitude Learning, Mindflash Technologies, Pearson, and SkillSoft.”
According to the report, use of analytics in organizations will be a key driver for market. An enterprise LMS comprises features for training, analytics, and reporting. Reporting refers to the viewing of data and analytics uses data to gain insights and draw conclusions. With the increase in the amount of digital data generated across institutions and enterprises, many LMS have begun to offer built-in analytics solutions. Several early users of LMS have built their own analytics systems running on Microsoft SQL Server or other data warehouse technologies. An analytics solution utilizes data collected at each level of the organizational hierarchy, which allows the higher authorities like the manager, director, vice president or business-unit executive to see the aggregated results as directly computed reports. These reports are generally offered through a multidimensional or online analytical processing (OLAP) technology.
Further, the report states that one of the challenges for the market will be ineffective evaluation of metrics. The absence of appropriate metrics is making it difficult for organizations to measure the training efficiency achieved after adopting LMS. Users are making decisions by relying on activity and volume-based metrics that include registrations, test scores, and hours spent on training. Organizations are unable to quantify the system's performance outcomes and provide proper guidance due to the improper LMS assessment techniques.
Adobe Systems, Blackboard, Cornerstone, Oracle, SAP, Skillsoft, Aptara, Articulate, Desire2Learn, Edmodo, GP Strategies, Haiku Learning, Saba Software, Schoology.
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