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Online Test Preparation in the US — Market Size and Intelligence

The report ‘Online Test Preparation in the US — Market Size and Intelligence’ discusses the current market size of online test preparation for standardized tests in the US. It segregates the online test preparation on the basis of level of education (school, undergraduate, postgraduate and professional levels) and types of test preparation (mobile and online learning).

It further discusses which standardized test have high demand for online preparation, where is the demand for online test preparation coming from, and what are the modes of online test preparation.

The report also discusses the key trends shaping the online test preparation sector, its forecasted market size, as well as profiles of major players.

EXECUTIVE SUMMARY
Online test preparation for standardized tests in the US is expected to reach US$X.XX billion at the end of 2015. X.XX% of the market is dominated by test preparation at postgraduate level, followed by test preparation for undergraduate level at X.XX%, and that for tests at school level at X.XX%. Overall, online test preparation constitutes X.XX% of the total test preparation market in the US.

ACT constitutes X.XX% of the total demand for online test preparation. It is followed by SAT (X.XX %), GRE (X.XX %), GMAT (X.XX %), and LSAT (X.XX %). Further, X.XX% of the demand for online test preparation for US–based standardized tests comes from within the US. It is followed by online queries from Canada (X.XX %), India (X.XX %), and UK (X.XX %).

Further, X.XX% of the online test preparation is done through laptops and personal computers. It is followed by mobile phones, which account for X.XX% of the online test preparation, and tablets with X.XX% of the total online test preparation. However, X.XX% of the total online test preparation revenue comes from mobile apps, while the remaining comes from sale of online services.

The online test preparation segment is witnessing several trends, such as introduction of new products and players, as well as expansion by existing ones. The segment is also witnessing an increase in investments and M&A activities.

RESEARCH METHODOLOGY
Market size of online test preparation sector is defined as the total revenue generated by the sector. It is a product of the total number of test takers who are expected to prepare online, and the ticket size of various online test preparation resources.

All the data present in this report is sourced through legal and ethical competitive intelligence. The research includes both secondary research, as well as primary research including interviews and surveys.

Secondary research was conducted to gather relevant, latest and authentic data from various sources. This data is used to understand the sector, identify various trends and players, and calculate the number of students taking various tests. The sources used for secondary data include:

Ethical web–scrapping to determine the volume of online search queries for test preparation
White Papers, Reports, and Research Material from Test Makers
White Papers, Reports, and Research Material from various government organizations
Analyst Reports
Annual Reports and Filings
Companies’ Social Media Activities
Company Websites
Events and Conferences
Industry Organizations
Webinars and News Releases


Market Size of Online Test Preparation in the US
Online Test Preparation for Standardized Tests at School Level
Online Test Preparation for Standardized Tests at Undergraduate Level
Online Test Preparation for Standardized Tests at Postgraduate and Professional Level
Types of Online Test Preparation for Standardized Tests
Forecasted Market Size of Online Test Preparation in the US
Demand for Online Test Preparation in the US
Which Standardized Tests Are in High Demand?
Where is the Demand for online Test Preparation Coming From?
Modes of Online Test Preparation
Trends in Online Test Preparation in the US
Introduction of New Test Preparation Products
Expansion in Online Test Preparation Space
Investments in Online Test Preparation
Profiles of Key Players
Barron’s Test Prep
Grockit
Kaplan, Inc.
Khan Academy
Knewton
Manhattan Review
McGraw–Hill Education
Testive
The Princeton Review
Varitas Prep
LIST OF FIGURES
Figure 1: Market Size of Online Test Preparation in the US — Postgraduate, Undergraduate, and School Level — 2015 (E)
Figure 2: Market Size of Online Test Preparation in the US —School Level — 2015 (E)
Figure 3: Market Size of Online Test Preparation in the US — Undergraduate Level — 2015 (E)
Figure 4: Market Size of Online Test Preparation in the US — Postgraduate and Professional Level — 2015 (E)
Figure 5: Market Size of Online Test Preparation in the US — Mobile Apps and Other Online Learning — 2015 (E)
Figure 6: Market Size of Online Test Preparation in the US — Mobile Apps and Other Online Learning — By levels of Education — 2015 (E)
Figure 7: Forecasted Market Size of Online Test Preparation in the US — 2015 (E)–2020 (F)
Figure 8: Online demand for Test Preparation — Standardized Tests in the US — 2015 (E)
Figure 9: Online demand for Test Preparation — Standardized Tests in the US — By Geographies — 2015 (E)
Figure 10: Online demand for Test Preparation — Standardized Tests in the US — By tests — 2015 (E)
Figure 11: Online demand for Test Preparation — Standardized Tests in the US — By Modes of Test Preparation — 2015 (E)

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