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The 2011-2016 Outlook for Hand Sanitizers in Europe

The 2011-2016 Outlook for Hand Sanitizers in Europe

This econometric study covers the outlook for hand sanitizers in Europe. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries in Europe). This study gives, however, my estimates for the latent demand, or the P.I.E. for hand sanitizers in Europe. It also shows how the P.I.E. is divided across the national markets of Europe. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.


1 INTRODUCTION
1.1 Overview
1.2 What is Latent Demand and the P.I.E.?
1.3 The Methodology
1.3.1 Step 1. Product Definition and Data Collection
1.3.2 Step 2. Filtering and Smoothing
1.3.3 Step 3. Filling in Missing Values
1.3.4 Step 4. Varying Parameter, Non-linear Estimation
1.3.5 Step 5. Fixed-Parameter Linear Estimation
1.3.6 Step 6. Aggregation and Benchmarking
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities
2 EUROPE
2.1 Executive Summary
2.2 Albania
2.3 Andorra
2.4 Austria
2.5 Belarus
2.6 Belgium
2.7 Bosnia and Herzegovina
2.8 Bulgaria
2.9 Croatia
2.10 Cyprus
2.11 Czech Republic
2.12 Denmark
2.13 Estonia
2.14 Finland
2.15 France
2.16 Georgia
2.17 Germany
2.18 Greece
2.19 Hungary
2.20 Iceland
2.21 Ireland
2.22 Italy
2.23 Kazakhstan
2.24 Latvia
2.25 Liechtenstein
2.26 Lithuania
2.27 Luxembourg
2.28 Malta
2.29 Moldova
2.30 Monaco
2.31 Norway
2.32 Poland
2.33 Portugal
2.34 Romania
2.35 Russia
2.36 San Marino
2.37 Slovakia
2.38 Slovenia
2.39 Spain
2.40 Sweden
2.41 Switzerland
2.42 The Netherlands
2.43 The United Kingdom
2.44 Ukraine
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
3.1 Disclaimers & Safe Harbor
3.2 Icon Group International, Inc. User Agreement Provisions

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