On the demand side, exporters and strategic planners approaching the market in Europe face a number of questions. Which countries are supplying fresh or chilled whole fish to Europe? What is the dollar value of these imports? How much do the imports of fresh or chilled whole fish vary from one country to another in Europe? Do exporters serving the market in Europe have similar market shares across the importing countries? On the supply side, Europe also sells to the international market of fresh or chilled whole fish. Which countries in Europe supply the most exports of fresh or chilled whole fish? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for fresh or chilled whole fish in Europe. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for fresh or chilled whole fish for those countries serving Europe via exports or supplying from Europe via imports. We do so for the current year based on a variety of key historical indicators and econometric models.