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UK Cruise Market Report

UK Cruise Market Report

The UK and Ireland ocean cruise market had another record year in 2016 with growth of 5.6% - the second highest annual rise in the last six years; bringing the total to almost 1.9 million passengers.

The growth in foreign holidays and package holidays at around 6% was not dissimilar to cruising which means that cruising’s share of the overall tourism market remains unchanged at 4% while the number of package holiday makers choosing a cruise stayed at about one in nine.


INTRODUCTION – UK AND IRELAND CRUISE MARKET 2017/18
1. OCEAN CRUISE HOLIDAYS – Market Position
Ocean Cruise Holidays vs. Foreign holidays and foreign inclusive holidays, 2007 – 2016
2. OCEAN CRUISE HOLIDAYS – Product Segmentation
Breakdown by destination (Passengers 000s), 2008–2016
Breakdown by broad destination (Passengers 000s), 2007–2016
Passenger breakdown by destination and season (Passengers 000s), 2016
Seasonality* by duration of ocean cruise holidays (Passengers 000s), 2016
Trends in cruise - % passengers by duration band, 2007 - 2016
Average duration (nights) of ocean cruise holidays, 2007 – 2016
Bed nights (000s) estimated breakdown by destination and season*, 2016
Bed night (000s) by season, 2007-2016
Average duration of ocean cruises by destination and season* (nights), 2016
Estimated revenues of ocean cruises by destination and season* (£millions), 2016
Estimated average revenue per passenger by season* (£), 2016
Price trends, 2007 – 2016
Detailed price analysis by season – 2016
Estimated per diems by destination by season* (£ per night), 2016
3. OCEAN CRUISE HOLIDAY - Age analysis
Age analysis, 2007 - 2016
Age and gender breakdown by season, 2016
4. OCEAN CRUISE HOLIDAY TAKERS – Brand and cruising loyalty
First time cruisers (%), 2007 – 2016
Cruiser brand loyalty (%) – 2007-2016
5. OCEAN CRUISE HOLIDAY TAKERS - Cruise holiday booking analysis
Trends in booking lead times, 2007–2016
Booking lead times by season %, 2008 – 2016
% bookings by travel agents, 2010-2016
Cruise travelling parties, 2016
6. OCEAN CRUISE HOLIDAY TAKERS – Residence
Cruise holiday takers by region of residence (% cruisers) – 2012-2016
7. CRUISE HOLIDAYS – Why choose to cruise
Why Choose to Cruise - Three principal reasons for choosing to cruise, 2016
Three principal reasons for choosing last cruise ship/cruise, 2016
8. OCEAN CRUISE HOLIDAYS – Ultra Luxury Cruise Collection
9. EUROPEAN MARKET
European cruise market by country, 2012-2016
10. UK RIVER CRUISE MARKET
11. UK CRUISE PORT PASSENGER TRENDS
12. CLIA UK and IRELAND OCEAN MEMBER LINES – MARCH 2017

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