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West Africa Food Services Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

West Africa Food Services Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

The West Africa food services market reached a value of US$ 5 Billion in 2017. The West African region is quite diverse in terms of country size, population density, weather conditions, natural resources, etc. Countries in this region also differ significantly in terms of linguistic, historic and cultural dimensions. Despite major differences, a number of broad drivers and trends are catalysing the food services market in the region. These include strong population growth, rapid urbanisation and migration, large young population, rising incomes, changing lifestyles, broadening of food habits, etc. Catalyzed by these drivers, the food services market in the region is experiencing a transition. Some of the trends include an increasing demand for convenience, changing dietary habits, and a rising concern regarding the various aspects of product quality such as cleanliness and healthfulness. Looking forward, the market is expected to reach a value of US$ X Billion by 2023, exhibiting a CAGR of X% during 2018-2023.

West Africa Foodservice Market Drivers/Constraints:

We expect the population of ECOWAS countries to increase from around 367 Million in 2017 to 426 Million by 2023, exhibiting a CAGR of 2.5% during the period. This is expected to continuously increase the food demand in the region.
West Africa has witnessed strong urban growth since 1950, with the urban population increasing from around 5 million in 1950 to over 165 million in 2017. With around 40%-45% of its total population living in cities, the region has strong potential for the food services industry.
West Africa represents one of the youngest populations in the world. With rising disposable incomes, this category can be regarded as a major driver of processed foods in the region. This population segment is adopting new lifestyles and is more open in experimenting with different flavors and food types.
The West African region, similar to most of the other developing world, has witnessed strong economic growth over the last three decades. GDP per capita in the ECOWAS region has witnessed an average annual growth of around 4% over the last 15 years. This has resulted in rising disposable incomes and a strong growth in the middle-class population.
Urbanisation, migration, and wider exposure to digital media have led to a diversification of food habits, ranging from both traditional foods to the spread of Western-style fast foods, particularly in the urban regions. Nevertheless, catalyzed by increasing incomes and education, there is also a rising trend of health consciousness, generating a demand for healthier food options.

Market Summary:

Country Insights:

Country-wise, the market has been segmented into Nigeria, Ghana, Cote d' Ivoire, Senegal and Others. Amongst these, Nigeria is the biggest market, accounting for the majority of the West African foodservices market.

Distribution Channel Insights:

Based on the distribution channel, the market has been segmented into online and offline modes. Amongst these, offline mode accounts for the majority of the total market.

End-Use Insights:

On the basis of end-uses, the market has been segmented into the commercial sector and the non-commercial sector. The commercial sector currently represents the bigger segment.

Retail Type Insights:

Based on the retail type, the market can be segmented into eat-in and take away. Amongst these, the eat-in type currently represents the bigger segment.

Food Service Type Insights:

On the basis of food service type, the market has been segmented into full service restaurants, fast-food joints, street kiosks/stalls, and cafes and bars. Fast food restaurants currently represent the biggest segment.

Competitive Landscape:

The competitive landscape of the market has been examined in the report and the profiles of key players have also been provided.

This report provides a deep insight into the West Africa food services market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the West Africa food services market in any manner.

Key Questions Answered in This Report:

How has the West Africa food services market performed so far and how will it perform in the coming years?
What are the key regional markets in the West Africa food services industry?
What are the various types of food services in West Africa?
What are the various distribution channels in the West Africa food services industry?
What is the performance of the commercial sector vs. the non-commercial sector?
What are the major retail types in the West Africa food services industry?
What are the various stages in the value chain of the West Africa food services industry?
What are the key driving factors and challenges in the West Africa food services industry?
What is the structure of the West Africa food services industry and who are the key players?
What is the degree of competition in the West Africa food services industry?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 West Africa Food Services Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Distribution Channel
5.4 Market Breakup by End-Use
5.5 Market Breakup by Retail Type
5.6 Market Breakup by Food Service Type
5.7 Market Breakup by Country
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Key Market Drivers and Challenges
6 Market Breakup by Distribution Channel
6.1 Online
6.2 Offline
7 Market Breakup by End-Use
7.1 Commercial
7.2 Non-commercial
8 Market Breakup by Retail Type
8.1 Eat-In
8.2 TakeAway
9 Market Breakup by Food Service Type
9.1 Full Service Restaurants
9.2 Fast-Food
9.3 Streets Kiosks/Stalls
9.4 Cafes and Bars
9.5 Others
10 Market Breakup by Country
10.1 Nigeria
10.2 Ghana
10.3 Cote d’ Ivoire
10.4 Senegal
10.5 Others
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
12 Key Player Profiles
List of Figures
Figure 1: West Africa: Food Services Market: Major Drivers and Challenges
Figure 2: West Africa: Food Services Market: Value Trends (in Million US$), 2010-2017
Figure 3: West Africa: Food Services Market: Breakup by by Distribution Channel (in %), 2017
Figure 4: West Africa: Food Services Market: Breakup by End-Use (in %), 2017
Figure 5: West Africa: Food Services Market: Breakup by Retail Type (in %), 2017
Figure 6: West Africa: Food Services Market: Breakup by Food Service Type (in %), 2017
Figure 7: West Africa: Food Services Market: Breakup by Country (in %), 2017
Figure 8: West Africa: Food Services Market Forecast: Value Trends (in Million US$), 2018-2023
Figure 9: West Africa: Food Services Industry: SWOT Analysis
Figure 10: West Africa: Food Services Industry: Value Chain Analysis
Figure 11: West Africa: Food Services Industry: Porter’s Five Forces Analysis
Figure 12: Nigeria: Food Services Market: Value Trends (in Million US$),
Figure 13: Nigeria: Food Services Market Forecast: Value Trends (in Million US$), 2018-2023
Figure 14: Ghana: Food Services Market: Value Trends (in Million US$),
Figure 15: Ghana: Food Services Market Forecast: Value Trends (in Million US$), 2018-2023
Figure 16: Cote d’ Ivoire: Food Services Market: Value Trends (in Million US$), 2010-2017
Figure 17: Cote d’ Ivoire: Food Services Market Forecast: Value Trends (in Million US$), 2018-2023
Figure 18: West Africa: Online Food Services Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 19: West Africa: Offline Food Services Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 20: West Africa: Food Services Market ( Commercial Applications): Value Trends (in Million US$), 2010, 2017 & 2023
Figure 21: West Africa: Food Services Market (Non-Commercial Applications) Value Trends (in Million US$), 2010, 2017 & 2023
Figure 22: West Africa: Eat-In Food Services Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 23: West Africa: Take Away Food Services Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 24: West Africa: Full Service Restaurants Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 25: West Africa: Fast-Food Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 26: West Africa: Streets Kiosks/Stalls Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 27: West Africa: Cafes and Bars Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 28: West Africa: Other Types of Food Service Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 29: Nigeria: Food Service Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 30: Ghana: Food Service Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 31: Cote d’ Ivoire: Food Service Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 32: Senegal: Food Service Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 33: Others: Food Service Market: Sales Value (in Million US$), 2010, 2017 & 2023
List of Tables
Table 1: West Africa: Food Services Market: Key Industry Highlights, 2017 and 2023
Table 2: West Africa: Food Services Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 3: West Africa: Food Services Market Forecast: Breakup by End-Use (in Million US$), 2018-2023
Table 4: West Africa: Food Services Market Forecast: Breakup by Retail Type (in Million US$), 2018-2023
Table 5: West Africa: Food Services Market Forecast: Breakup by Food Service Type (in Million US$), 2018-2023
Table 6: West Africa: Food Services Market Forecast: Breakup by Country (in Million US$), 2018-2023
Table 7: West Africa: Food Services Market Structure
Table 8: West Africa: Food Services Market: Key Players

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