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West Africa Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

West Africa Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

The impact of strong economic growth in Africa is evident in the growth of several industries. The alcohol market is one of the primary industries which has acquired newly-found prosperity in West Africa. A key trend observed in the region is a shift from locally brewed alcohol towards branded alcoholic drinks. According to IMARC’s latest report, titled “West Africa Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the West Africa alcoholic beverages market reached a value of US$ 9.8 Billion in 2017.

One of the major factors augmenting the demand for alcoholic beverages in West Africa include growing preferences for branded alcoholic drinks due to the escalating disposable incomes of consumers. In addition to this, thriving foreign investments owing to easy availability of raw materials and cheap labour has further catalysed the market growth. Some of the other factors that are proliferating the demand for alcoholic beverages in the region include population growth, rising urbanization, changing demographics, increasing number of women drinkers and flourishing demand for flavoured alcoholic beverages.

Despite the presence of a number of driving forces, the West Africa alcoholic beverages market faces some challenges as well. Owing to the poor infrastructure, the distribution of alcoholic beverages in West Africa is unregulated. Apart from this, inadequate number of storage and transportation services act as other barriers in the growth of the alcoholic beverages market in the region. Moreover, home-brewed alcohol hinders the penetration of branded alcoholic beverages.

Market Summary:

Based on type, the market has been segmented as beer, wine, spirits and others. Currently, beer dominates the market, holding the largest share.
On the basis of packaging type, glass bottles represent the biggest segment, followed by tins, plastic bottles and others.
Based on distributional channel, open markets act as the largest segment on account of affordability and easy access. Open markets are followed by supermarkets/hypermarkets, hotels/ restaurants/bars, specialty stores and others.
Country-wise, the market has been segmented into Nigeria, Ghana, Burkina Faso, Cote d' Ivoire, Senegal and Republic of Benin. Amongst these, Nigeria is the leading market, accounting for the majority of the West African market share.
The competitive landscape of the market has also been examined with some of the key players being AB InBev, Diageo and Heineken.

This report provides a deep insight into the West Africa alcoholic beverages market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the alcoholic beverages market in any manner.

Key Questions Answered in This Report:

How has the West African alcoholic beverages market performed so far and how will it perform in the coming years?
What are the major countries in the West African alcoholic beverages market?
Which are the popular product types in the West African alcoholic beverages market?
What are the different packaging types in the West African alcoholic beverages market?
What are the major distributional channels in the West African alcoholic beverages market?
What are the price trends of alcoholic beverages?
What are the various stages in the value chain of the West African alcoholic beverages market?
What are the key driving factors and challenges in the West African alcoholic beverages market?
What is the structure of the West African alcoholic beverages market and who are the key players?
What is the degree of competition in the West African alcoholic beverages market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 West Africa Alcoholic Beverages Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Price Analysis
5.3.1 Price Indicators
5.3.2 Price Structure
5.3.3 Price Trends
5.4 Market Breakup by Product Type
5.5 Market Breakup by Packaging Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Strengths
5.9.2 Weaknesses
5.9.3 Opportunities
5.9.4 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Raw Material Procurement
5.10.3 Manufacturing
5.10.4 Marketing
5.10.5 Distribution
5.10.6 Exports
5.10.7 Retailers
5.10.8 End Use
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Suppliers
5.11.3 Bargaining Power of Buyers
5.11.4 Degree of Rivalry
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Key Market Drivers and Success Factors
6 Market Breakup by Product Type
6.1 Beer
6.2 Spirits
6.3 Wine
6.4 Others
7 Market Breakup by Packaging Type
7.1 Glass Bottles `
7.2 Tins
7.3 Plastic Bottles
7.4 Others
8 Market Breakup by Distribution Channel
8.1 Open Markets
8.2 Supermarkets/Hypermarkets
8.3 Hotels/Restaurants/Bars
8.4 Specialty Stores
8.5 Others
9 Market Breakup by Country
9.1 Nigeria
9.1.1 Market Performance
9.1.2 Market Breakup by Product Type
9.1.3 Market Breakup by Packaging Type
9.1.4 Market Breakup by Distribution Channel
9.1.5 Competitive Landscape
9.1.6 Market Forecast
9.2 Cote d’Ivoire
9.2.1 Market Performance
9.2.2 Market Forecast
9.3 Ghana
9.3.1 Market Performance
9.3.2 Market Forecast
9.4 Burkina Faso
9.4.1 Market Performance
9.4.2 Market Forecast
9.5 Republic of Benin
9.5.1 Market Performance
9.5.2 Market Forecast
9.6 Senegal
9.6.1 Market Performance
9.6.2 Market Forecast
9.7 Others
9.7.1 Market Performance
9.7.2 Market Forecast
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
11 West Africa Alcoholic Beverages Market: Procurement Chain Analysis
11.1.1 Overview
11.1.2 Smallholder Farmers
11.1.3 Local Agents
11.1.4 Nucleus Farmers
11.1.5 Grain Company
11.1.6 Local Consultant
11.1.7 Financial Institution
11.1.8 Breweries
12 Key Player Profiles
12.1 Diageo Plc
12.2 Heineken
12.3 AB InBev
12.4 Castel Group
12.5 Kasapreko
12.6 Tambour Original
List of Figures
Figure 1: West Africa: Alcoholic Beverages Market: Major Drivers and Challenges
Figure 2: West Africa: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 3: West Africa: Alcoholic Beverages Market: Sales Value (in Billion US$), 2010-2017
Figure 4: Alcoholic Beverages Production: Manufacturing Cost Breakup (in %)
Figure 5: Alcoholic Beverages: Price Structure Analysis (in US$/Liter)
Figure 6: Nigeria: Alcoholic Beverages: Forecasted Average Price Trend of Beer (in US$/Liter), 2018-2023
Figure 7: West Africa: Alcoholic Beverages Market: Breakup by Product Type (in %), 2017
Figure 8: West Africa: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2017
Figure 9: West Africa: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2017
Figure 10: West Africa: Alcoholic Beverages Market: Breakup by Region (in %), 2017
Figure 11: West Africa: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 12: West Africa: Alcoholic Beverages Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 13: West Africa: Alcoholic Beverages Industry: SWOT Analysis
Figure 14: West Africa: Alcoholic Beverages Industry: Value Chain Analysis
Figure 15: West Africa: Alcoholic Beverages Industry: Porter’s Five Forces Analysis
Figure 16: West Africa: Beer Market (in Million Hectoliters), 2010, 2017 & 2023
Figure 17: West Africa: Spirits Market (in Million Hectoliters), 2010, 2017 & 2023
Figure 18: West Africa: Wine Market (in Million Hectoliters), 2010, 2017 & 2023
Figure 19: West Africa: Other Alcoholic Beverages Market (in Million Hectoliters), 2010, 2017 & 2023
Figure 20: West Africa: Alcoholic Beverages (Glass Bottles Packaging) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 21: West Africa: Alcoholic Beverages (Tins Packaging) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 22: West Africa: Alcoholic Beverages (Plastic Bottles Packaging) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 23: West Africa: Alcoholic Beverages (Other Packaging) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 24: West Africa: Alcoholic Beverages (Sales through Open Market) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 25: West Africa: Alcoholic Beverages (Sales through Supermarkets/ Hypermarket) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 26: West Africa: Alcoholic Beverages (Sales through Hotels/Restaurants/ Bars) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 27: West Africa: Alcoholic Beverages (Sales through Specialty Stores) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 28: West Africa: Alcoholic Beverages (Sales through Other Distribution Channels) Market: Consumption Volume (in Million Hectoliters), 2010, 2017 & 2023
Figure 29: Nigeria: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 30: Nigeria: Alcoholic Beverages Market: Breakup by Product Type (in %), 2017
Figure 31: Nigeria: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2017
Figure 32: Nigeria: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2017
Figure 33: Nigeria: Alcoholic Beverages Market: Breakup by Key Players (in %), 2017
Figure 34: Nigeria: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 35: Cote d’Ivoire: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 36: Cote d’ Ivoire: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 37: Ghana: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 38: Ghana: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 39: Burkina Faso: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 40: Burkina Faso: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 41: Republic of Benin: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 42: Republic of Benin: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 43: Senegal: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 44: Senegal: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 45: Others: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2010-2017
Figure 46: Others: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 47: West Africa: Alcoholic Beverages Market: Breakup by Key Players (in %), 2017
Figure 48: West Africa: Alcoholic Beverages Market: Procurement Chain Analysis
List of Tables
Table 1: West Africa: Alcoholic Beverages Market: Key Industry Highlights, 2017 and 2023
Table 2: West Africa: Alcoholic Beverages Market Forecast: Breakup by Product Type (in Million Hectoliters), 2018-2023
Table 3: West Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million Hectoliters), 2018-2023
Table 4: West Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel, 2018-2023
Table 5: West Africa: Alcoholic Beverages Market Forecast: Breakup by Region (in Million Hectoliters), 2018-2023
Table 6: Nigeria: Alcoholic Beverages Industry: Competitive Landscape
Table 7: Western Africa: Alcoholic Beverages Industry: Competitive Landscape
Table 8: West Africa: Alcoholic Beverages Market: Major Key Players

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