Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global toys market size reached US$ 170.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 267.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Toys are playthings used to foster learning and growth in infants and children at an early stage of their development. They also boost the intelligence quotient (IQ), increase motor development, improve concentration and creativity, and promote the personality and communication skills. They are generally made using wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate. Nowadays, leading players are introducing innovative toys manufactured using biodegradable polymers like plasticized polyvinyl chloride (PVC). They are also offering hi-tech electronic toys through online distribution channels.

Toys Market Trends:
Introducing physical activity and educational toys at an early stage of a child’s development enhances their senses, imagination, and social skills. This, in confluence with the rising concerns among parents about the social and emotional development of their child, represents one of the key factors impelling the market growth. Moreover, playschools are offering science, technology, engineering, and mathematics (STEM) toys, such as boxes, blocks, musical instruments, and jigsaw puzzles, in their education to instill creativity and problem-solving skills in kids. Apart from this, the thriving e-commerce industry on account of the increasing reliance on smartphones and the growing internet penetration is driving the sales of innovative electronic and digital toys over conventional battery-operated toys. Furthermore, the increasing popularity of tech-savvy electronic toys among children as well as adults that depict action figures like Batman, Superman, Ironman, and Captain America is contributing to the market growth. Besides this, governments of numerous countries are encouraging companies to design and introduce toys based on culture, ethos, and local folklore and heroes, which is anticipated to drive the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global toys market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, age group and sales channel.

Breakup by Product Type:

Action Figures
Building Sets
Games and Puzzles
Sports and Outdoor Toys

Breakup by Age Group:

Up to 5 Years
5 to 10 Years
Above 10 Years

Breakup by Sales Channel:

Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores

Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstätter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.) and Tomy Company Ltd.

Key Questions Answered in This Report

1. What was the size of the global toys market in 2022?
2. What is the expected growth rate of the global toys market during 2023-2028?
3. What are the key factors driving the global toys market?
4. What has been the impact of COVID-19 on the global toys market?
5. What is the breakup of the global toys market based on the product type?
6. What is the breakup of the global toys market based on the age group?
7. What is the breakup of the global toys market based on the sales channel?
8. What are the key regions in the global toys market?
9. Who are the key players/companies in the global toys market?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Action Figures
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Building Sets
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Dolls
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Games and Puzzles
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Sports and Outdoor Toys
  6.5.1 Market Trends
  6.5.2 Market Forecast
6.6 Plush
  6.6.1 Market Trends
  6.6.2 Market Forecast
6.7 Others
  6.7.1 Market Trends
  6.7.2 Market Forecast
7 Market Breakup by Age Group
7.1 Up to 5 Years
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 5 to 10 Years
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Above 10 Years
  7.3.1 Market Trends
  7.3.2 Market Forecast
8 Market Breakup by Sales Channel
8.1 Supermarkets and Hypermarkets
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Specialty Stores
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Department Stores
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Online Stores
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
  9.1.1 United States Market Trends Market Forecast
  9.1.2 Canada Market Trends Market Forecast
9.2 Asia-Pacific
  9.2.1 China Market Trends Market Forecast
  9.2.2 Japan Market Trends Market Forecast
  9.2.3 India Market Trends Market Forecast
  9.2.4 South Korea Market Trends Market Forecast
  9.2.5 Australia Market Trends Market Forecast
  9.2.6 Indonesia Market Trends Market Forecast
  9.2.7 Others Market Trends Market Forecast
9.3 Europe
  9.3.1 Germany Market Trends Market Forecast
  9.3.2 France Market Trends Market Forecast
  9.3.3 United Kingdom Market Trends Market Forecast
  9.3.4 Italy Market Trends Market Forecast
  9.3.5 Spain Market Trends Market Forecast
  9.3.6 Russia Market Trends Market Forecast
  9.3.7 Others Market Trends Market Forecast
9.4 Latin America
  9.4.1 Brazil Market Trends Market Forecast
  9.4.2 Mexico Market Trends Market Forecast
  9.4.3 Others Market Trends Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast
10  SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13  Price Analysis
14  Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Clementoni Spa Company Overview Product Portfolio
  14.3.2 Funskool Ltd. Company Overview Product Portfolio
  14.3.3 Hasbro Inc. Company Overview Product Portfolio Financials SWOT Analysis
  14.3.4 Lego A/S (Kirkbi A/S) Company Overview Product Portfolio SWOT Analysis
  14.3.5 Mattel Inc. Company Overview Product Portfolio Financials SWOT Analysis
  14.3.6 Playmobil (Brandstätter Group) Company Overview Product Portfolio
  14.3.7 Pressman Toy Corporation (Goliath B.V.) Company Overview Product Portfolio
  14.3.8 Simba Dickie Group Company Overview Product Portfolio
  14.3.9 Spin Master Company Overview Product Portfolio Financials
  14.3.10 Talicor Inc. Company Overview Product Portfolio
  14.3.11 Thinkfun Inc. (Ravensburger North America Inc.) Company Overview Product Portfolio
  14.3.12 Tomy Company Ltd. Company Overview Product Portfolio Financials

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