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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global sports and energy drinks market reached a value of US$ 102.9 Billion in 2018. Sports and energy drinks refer to beverages which replenish electrolytes and carbohydrates in the body while engaging in sports and fitness activities. Sports drinks are widely consumed by athletes and sports enthusiasts as these drinks are rich in chlorides, calcium, sodium, magnesium and potassium. On the other hand, energy drinks contain sugar and stimulant compounds which provide mental and physical stimulation to consumers. Energy drinks can be both aerated and non-aerated which may contain caffeine, amino acids, herbal extracts and sweeteners. As these drinks offer an instant boost of energy, their demand is proliferating across the globe, especially among millennials. Looking forward, the market value is expected to reach US$ 169.7 Billion by 2024, expanding at a CAGR of around 9% during 2019-2024.

Global Sports and Energy Drinks Market Drivers:

The growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide. Additionally, as consumers are becoming conscious about the health issues caused by the regular consumption of non-organic sports and energy drinks, several manufacturers are launching drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts. Moreover, they are developing their products by including varied ingredients and different packaging techniques like pill-shaped bottles. Apart from this, companies are investing in innovative marketing and advertising strategies to widen their product portfolio. They are also introducing tailor-made flavors and limited-edition products, for instance, Monster Beverage Corporation launched its Valentino Rossi special edition citrus-flavored energy drink in 2014 which targeted a specific consumer-base. Some of the other factors that are contributing to the growth of the sports and energy drinks market include changing lifestyles, altering food preferences and long working hours of consumers.

Market Summary:

Sports Drinks

Based on the product type, the market has been segmented into isotonic, hypertonic and hypotonic.
Based on the packaging type, the market has been segmented into bottle (pet/glass), can and others.
Based on the distribution channel, the market has been segmented into, supermarkets and hypermarkets, convenience stores online and others.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Energy Drinks

Based on the product type, the market has been segmented into alcoholic and non-alcoholic.
Based on the type, the market has been segmented into non-organic and organic.
Based on the packaging type, the market has been segmented into bottle (pet/glass), can and others.
Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online and others.
Based on the target consumer, the market has been segmented into teenagers, adults and geriatric Population.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
The competitive landscape of the market along with the profiles of key players has also been examined in the report.


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sports Drinks Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Region
5.3.1 North America
5.3.2 Europe
5.3.3 Asia Pacific
5.3.4 Middle East and Africa
5.3.5 Latin America
5.4 Market Breakup by Product Type
5.4.1 Isotonic
5.4.2 Hypertonic
5.4.3 Hypotonic
5.5 Market Breakup by Packaging
5.5.1 Bottle (Pet/Glass)
5.5.2 Can
5.5.3 Others
5.6 Market Breakup by Distribution Channel
5.6.1 Supermarkets and Hypermarkets
5.6.2 Convenience Stores
5.6.3 Online
5.6.4 Others
5.7 Market Forecast
6 Global Energy Drinks Market
6.1 Market Overview
6.2 Market Performance
6.3 Market Breakup by Region
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 Middle East and Africa
6.3.5 Latin America
6.4 Market Breakup by Product
6.4.1 Alcoholic
6.4.2 Non-Alcoholic
6.5 Market Breakup by Type
6.5.1 Non-Organic
6.5.2 Organic
6.6 Market Breakup by Packaging Type
6.6.1 Bottle (Pet/Glass)
6.6.2 Can
6.6.3 Others
6.7 Market Breakup by Distribution Channel
6.7.1 Supermarkets and Hypermarkets
6.7.2 Convenience Stores
6.7.3 Online
6.7.4 Others
6.8 Market Breakup by Target Consumer
6.8.1 Teenagers
6.8.2 Adults
6.8.3 Geriatric Population
6.9 Market Forecast
7 Global Sports and Energy Drinks Industry: SWOT Analysis
7.1 Overview
7.2 Strengths
7.3 Weaknesses
7.4 Opportunities
7.5 Threats
8 Global Sports and Energy Drinks Industry: Value Chain Analysis
8.1 Overview
8.2 Research and Development
8.3 Raw Material Procurement
8.4 Manufacturing
8.5 Marketing
8.6 Distribution
8.7 End-Use
9 Global Sports and Energy Drinks Industry: Porters Five Forces Analysis
9.1 Overview
9.2 Bargaining Power of Buyers
9.3 Bargaining Power of Suppliers
9.4 Degree of Competition
9.5 Threat of New Entrants
9.6 Threat of Substitutes
10 Global Sports and Energy Drinks Industry: Price Analysis
11 Sports and Energy Drinks Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirements
11.3 Manufacturing Process
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Abbott Nutrition Co.
12.3.2 AJE Group
12.3.3 Britvic PLC
12.3.4 Champion Nutrition Inc.
12.3.5 D'angelo
12.3.6 Extreme Drinks Co.
12.3.7 Fraser & Neave Holdings BHD
12.3.8 GlaxoSmithKline Plc
12.3.9 Red Bull
12.3.10 Rockstar, Inc.
12.3.11 Coca cola
12.3.12 PepsiCo
12.3.13 Arizona Beverage Company
12.3.14 National Beverage Corp
12.3.15 Dr. Pepper Snapple Group
12.3.16 Living Essentials
12.3.17 Cloud 9
12.3.18 Vital Beverages Pvt Ltd
List of Figures
Figure 1: Global: Sports and Energy Drinks Market: Major Drivers and Challenges
Figure 2: Global: Sports and Energy Drinks Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Sports Drinks Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Sports Drinks Market: Breakup by Packaging Type (in %), 2018
Figure 5: Global: Sports Drinks Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Sports Drinks Market: Breakup by Region (in %), 2018
Figure 7: Global: Energy Drinks Market: Breakup by Product Type (in %), 2018
Figure 8: Global: Energy Drinks Market: Breakup by Type (in %), 2018
Figure 9: Global: Energy Drinks Market: Breakup by Packaging Type (in %), 2018
Figure 10: Global: Energy Drinks Market: Breakup by Distribution Channel (in %), 2018
Figure 11: Global: Energy Drinks Market: Breakup by Target Consumer (in %), 2018
Figure 12: Global: Energy Drinks Market: Breakup by Region (in %), 2018
Figure 13: Global: Sports and Energy Drinks Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 14: Global: Sports and Energy Drinks Industry: SWOT Analysis
Figure 15: Global: Sports and Energy Drinks Industry: Value Chain Analysis
Figure 16: Global: Sports and Energy Drinks Industry: Porter’s Five Forces Analysis
Figure 17: Global: Sports Drinks (Isotonic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 18: Global: Sports Drinks (Isotonic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Sports Drinks (Hypertonic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 20: Global: Sports Drinks (Hypertonic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Sports Drinks (Hypotonic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 22: Global: Sports Drinks (Hypotonic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Sports Drinks (Bottle) Market: Sales Value (in Million US$), 2013 & 2018
Figure 24: Global: Sports Drinks (Bottle) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 25: Global: Sports Drinks (Can) Market: Sales Value (in Million US$), 2013 & 2018
Figure 26: Global: Sports Drinks (Can) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 27: Global: Sports Drinks (Other Packaging Types) Market: Sales Value (in Million US$), 2013 & 2018
Figure 28: Global: Sports Drinks (Others Packaging) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: Global: Sports Drinks Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2013 & 2018
Figure 30: Global: Sports Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 31: Global: Sports Drinks Market: Sales through Convenience Stores (in Million US$), 2013 & 2018
Figure 32: Global: Sports Drinks Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 33: Global: Sports Drinks Market: Online Sales (in Million US$), 2013 & 2018
Figure 34: Global: Sports Drinks Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 35: Global: Sports Drinks Market: Sales through Other Distribution Channels (in Million US$), 2013 & 2018
Figure 36: Global: Sports Drinks Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 37: Global: Energy Drinks (Alcoholic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 38: Global: Energy Drinks (Alcoholic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Global: Energy Drinks (Non-Alcoholic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 40: Global: Energy Drinks (Non-Alcoholic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 41: Global: Energy Drinks (Non-Organic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 42: Global: Energy Drinks (Non-Organic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 43: Global: Energy Drinks (Organic) Market: Sales Value (in Million US$), 2013 & 2018
Figure 44: Global: Energy Drinks (Organic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 45: Global: Energy Drinks (Bottle) Market: Sales Value (in Million US$), 2013 & 2018
Figure 46: Global: Energy Drinks (Bottle) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 47: Global: Energy Drinks (Can) Market: Sales Value (in Million US$), 2013 & 2018
Figure 48: Global: Energy Drinks (Can) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 49: Global: Energy Drinks (Other Packaging Types) Market: Sales Value (in Million US$), 2013 & 2018
Figure 50: Global: Energy Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 51: Global: Energy Drinks Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2013 & 2018
Figure 52: Global: Energy Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 53: Global: Energy Drinks Market: Sales through Convenience Stores (in Million US$), 2013 & 2018
Figure 54: Global: Energy Drinks Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 55: Global: Energy Drinks Market: Online Sales (in Million US$), 2013 & 2018
Figure 56: Global: Energy Drinks Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 57: Global: Energy Drinks Market: Sales through Other Distribution Channels (in Million US$), 2013 & 2018
Figure 58: Global: Energy Drinks Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 59: Global: Energy Drinks (Teenagers) Market: Sales Value (in Million US$), 2013 & 2018
Figure 60: Global: Energy Drinks (Teenagers) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 61: Global: Energy Drinks (Adults) Market: Sales Value (in Million US$), 2013 & 2018
Figure 62: Global: Energy Drinks (Adults) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 63: Global: Energy Drinks (Geriatric Population) Market: Sales Value (in Million US$), 2013 & 2018
Figure 64: Global: Energy Drinks (Geriatric Population) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 65: North America: Sports and Energy Drinks Market: Sales Value (in Million US$), 2013 & 2018
Figure 66: North America: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 67: Europe: Sports and Energy Drinks Market: Sales Value (in Million US$), 2013 & 2018
Figure 68: Europe: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 69: Asia Pacific: Sports and Energy Drinks Market: Sales Value (in Million US$), 2013 & 2018
Figure 70: Asia Pacific: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 71: Middle East and Africa: Sports and Energy Drinks Market: Sales Value (in Million US$), 2013 & 2018
Figure 72: Middle East and Africa: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 73: Latin America: Sports and Energy Drinks Market: Sales Value (in Million US$), 2013 & 2018
Figure 74: Latin America: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 75: Sports and Energy Drinks Manufacturing: Process Flow
List of Tables
Table 1: Global:Sports and Energy Drink Market: Key Industry Highlights, 2018 and 2024
Table 2: Global:Sports Drinks Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global:Sports Drinks Market Forecast: Breakup by Packaging (in Million US$), 2019-2024
Table 4: Global:Sports Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global:Sports Drinks Market Forecast: Breakup by Application (in Million US$), 2019-2024
Table 6: Global:Sports Drinks Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 7: Global: Energy Drinks Market Forecast: Breakup by Product (in Million US$), 2019-2024
Table 8: Global: Energy Drinks Market Forecast: Breakup by by Type (in Million US$), 2019-2024
Table 9: Global: Energy Drinks Market Forecast: Breakup by Packaging Type (in Million US$), 2019-2024
Table 10: Global: Energy Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 11: Global: Energy Drinks Market Forecast: Breakup by Target Consumer (in Million US$), 2019-2024
Table 12: Global: Energy Drinks Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 13: Sports and Energy Drinks: Raw Material Requirements
Table 14: Global: Sports and Energy Drink Market Structure
Table 15: Global: Sports and Energy Drink Market: Key Players

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