Sleepwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
The global sleepwear market reached a value of US$ 11.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2027, exhibiting at a CAGR of 8.65% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Sleepwear refers to the comfortable garments worn for relaxing and sleeping. They are usually worn indoors and are manufactured using breathable and light materials, such as cotton, wool, rayon, polyester and satin, that promote deep and sound sleep. Some of the commonly available sleepwear include t-shirts, shorts, nightdresses, nightgowns, vests, camisoles, leggings, capris and pajamas, that are styled in a wide variety of designs, sizes and patterns for men, women and children. Sleepwear can aid in maintaining body temperatures, providing protection against cold and warm climates, enhancing hygiene and comfort and improving the quality of sleep.
Sleepwear Market Trends:
Significant growth in the apparel industry across the globe is one of the key factors creating a positive outlook for the market. Moreover, the increasing adoption of organized retail channels is providing a thrust to the market growth. Product manufacturers and vendors are widely utilizing e-commerce platforms to provide premium-quality branded sleepwear and loungewear to the consumers with enhanced convenience. Manufacturers are also engaging in aggressive promotional activities and celebrity collaborations through social media platforms to reach a wider consumer base and create enhanced brand awareness. Additionally, various product innovations, such as the development of sleepwear using stretchable and quick-drying fabrics, are acting as other growth-inducing factors. These novel apparels are produced using sustainable materials and environmentally friendly manufacturing practices that generate minimal waste and carbon footprint. In line with this, the rising demand for bridal and comfortable plus-size sleepwear is also contributing to the growth of the market. Other factors, including the increasing female workforce participation, along with rising expenditure capacities of the consumers, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global sleepwear market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, material, distribution channel and end user.
Breakup by Product Type:
Night Dresses and Gowns
Breakup by Material:
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by End User:
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being AEO Management Co., Calvin Klein Inc. (PVH Corp.), Hanesbrands Inc., Hanky Panky Ltd., Harrods Limited, Jockey International Inc., Marks and Spencer Group plc, Nasty Gal Inc. (Boohoo Group plc), Saks Fifth Avenue (Hudson's Bay Company), Selfridges & Co., Under Armour Inc. and Victoria's Secret (L Brands). Key Questions Answered in This Report:
How has the global sleepwear market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global sleepwear market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the material?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global sleepwear market and who are the key players?
What is the degree of competition in the industry?
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