Rich Communication Services (RCS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Rich Communication Services (RCS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

The global rich communication services (RCS) market reached a value of US$ 1,210.90 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 5,528.60 Million by 2027 exhibiting a CAGR of 27.70% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.

Rich Communication Services (RCS) Market Trends:
The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.

Breakup by Communication Type:


Breakup by Deployment Mode:


Breakup by Organization Size:

Large Enterprises
Small and Medium-sized Enterprises

Breakup by Application:

Rich Calls and Messaging
Cloud Storage
Marketing and Advertising Campaign
Content Delivery

Breakup by Industry Vertical:

Retail and E-commerce
IT and Telecom
Travel and Tourism

Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation. Key Questions Answered in This Report:
How has the global rich communication services (RCS) market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global rich communication services (RCS) market?
What are the key regional markets?
What is the breakup of the market based on the communication type?
What is the breakup of the market based on the deployment mode?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global rich communication services (RCS) market and who are the key players?
What is the degree of competition in the industry?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Rich Communication Services (RCS) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Communication Type
6.1 A2P
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 P2A
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 P2P
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Deployment Mode
7.1 Cloud-based
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Organization Size
8.1 Large Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Small and Medium-sized Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Rich Calls and Messaging
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Cloud Storage
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Marketing and Advertising Campaign
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Content Delivery
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Industry Vertical
10.1 Healthcare
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Retail and E-commerce
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 BFSI
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Travel and Tourism
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Others
10.6.1 Market Trends
10.6.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States Market Trends Market Forecast
11.1.2 Canada Market Trends Market Forecast
11.2 Asia-Pacific
11.2.1 China Market Trends Market Forecast
11.2.2 Japan Market Trends Market Forecast
11.2.3 India Market Trends Market Forecast
11.2.4 South Korea Market Trends Market Forecast
11.2.5 Australia Market Trends Market Forecast
11.2.6 Indonesia Market Trends Market Forecast
11.2.7 Others Market Trends Market Forecast
11.3 Europe
11.3.1 Germany Market Trends Market Forecast
11.3.2 France Market Trends Market Forecast
11.3.3 United Kingdom Market Trends Market Forecast
11.3.4 Italy Market Trends Market Forecast
11.3.5 Spain Market Trends Market Forecast
11.3.6 Russia Market Trends Market Forecast
11.3.7 Others Market Trends Market Forecast
11.4 Latin America
11.4.1 Brazil Market Trends Market Forecast
11.4.2 Mexico Market Trends Market Forecast
11.4.3 Others Market Trends Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Global Message Services Company Overview Product Portfolio
16.3.2 Google LLC (Alphabet Inc.) Company Overview Product Portfolio SWOT Analysis
16.3.3 Huawei Technologies Co Ltd Company Overview Product Portfolio
16.3.4 Mavenir plc Company Overview Product Portfolio
16.3.5 SK Telecom Co Ltd Company Overview Product Portfolio Financials SWOT Analysis
16.3.6 Telefonaktiebolaget LM Ericsson Company Overview Product Portfolio Financials SWOT Analysis
16.3.7 Telstra Corporation Limited Company Overview Product Portfolio Financials SWOT Analysis
16.3.8 T-Mobile US Inc. Company Overview Product Portfolio Financials SWOT Analysis
16.3.9 Verizon Communications Inc. Company Overview Product Portfolio Financials SWOT Analysis
16.3.10 Vodafone Group PLC Company Overview Product Portfolio Financials SWOT Analysis
16.3.11 ZTE Corporation Company Overview Product Portfolio Financials

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