Pretzel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
The global pretzel market is expected to grow at a CAGR of around 2% during 2019-2024. A pretzel is a crisp, brittle, dough-based baked bread with a twisted-knot shape. It is made from cauliflower, cassava flour, cane sugar syrup, yeast, salt, corn starch, and canola oil. It is a rich source of iron, folate and niacin which play a vital role in digesting and metabolizing fats, proteins and carbohydrates; reducing cholesterol levels; and lowering the risk of cardiovascular diseases. Nowadays, pretzels are increasingly being preferred by the young population as manufacturers are constantly introducing new products in different shapes and sizes, such as pretzel sticks, sandwiches, poppers and minis.
In recent years, rapid change in the tastes and preferences along with the busy lifestyles of consumers has created high dependency on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous foodservice establishments and retail outlets. Moreover, the leading manufacturers are launching a wide variety of pretzels with different flavors ranging from butter and honey mustard to barbecue, parmesan and garlic. They have also introduced frozen pretzels and frozen pretzel dough which do not require any preparation. Apart from this, with a rise in the number of health-conscious consumers, manufacturers have started developing all-natural, cholesterol-, trans fat- and gluten-free products fortified with essential vitamins and minerals. Moreover, they have adopted innovative and unique packaging solutions with resealable lids which help to preserve the freshness and extend the shelf-life of the contents.
IMARC Group’s latest report provides a deep insight into the global pretzel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global pretzel market in any manner
Historical, Current and Future Market Trends
Market Breakup by Content:
Market Breakup by Type:
Market Breakup by Packaging Type:
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Market Breakup by Region:
Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being Johnson Auntie Anne's, Boulder Brands, ConAgra Foods, Frito-Lay, Herr Foods, Intersnack, J & J Snacks, Mars, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc.
Key Questions Answered in This Report:
How has the global pretzel market performed so far and how will it perform in the coming years?
What are the key regional markets in the global pretzel industry?
What is the breakup of the market based on the content?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the packaging type?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the global pretzel industry?
What are the key driving factors and challenges in the global pretzel industry?
What is the structure of the global pretzel industry and who are the key players?
What is the degree of competition in the global pretzel industry?
What are the profit margins in the global pretzel industry?
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