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Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

The custom of chewing breath fresheners after meals has a very long history, particularly in India. Pan masala is a balanced mixture of areca nuts (also known as supari), catechu, cardamom, lime, flavouring agents and some natural perfuming materials. It is widely used to remove the bad odour of the mouth by providing a fresh breath and comes in attractive user-friendly packets and containers. Despite its growing demand in rural areas, pan masala is gaining prominence in urban areas of India. Factors like its immense popularity, constantly increasing disposable incomes, convenient packaging, aggressive advertising campaigns by manufacturers and the large-scale switching of consumers from tobacco products to pan masala are currently encouraging the growth of pan masala market. According to IMARC group, the Indian pan masala market has reached values worth around INR 35,521 Crores in 2017 growing at a CAGR of 13% during 2010-2017

IMARC’s latest study “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023” has segmented the pan masala market on the basis of state, type and price. Among the various types of pan masala available in the Indian market, pan masala containing tobacco represents the dominating type accounting for more than 50% of the entire market. Pan masala containing tobacco is followed by plain pan masala and flavoured pan masala. Exports also represent a mjaor driver of the Indian pan masala market. The Indian exports of pan masala are dominated by UAE accounting for around one-third of the total export values. UAE is followed by USA, Singapore, Afghanistan, South Africa, Saudi Arabia and Malaysia. The report has also analysed some of the key players operating in the market and provides their business overview and market shares.

The report provides a comprehensive analysis for setting up a pan masala manufacturing plant. The study covers all the requisite aspects of the Indian pan masala market and provides an in-depth analysis of the market, industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the pan masala industry in any manner.

Key Questions Answered in This Report:

How has the Indian pan masala market performed so far and how will it perform in the coming years?
What are the various types of pan masala?
What are the various stages in the value chain of the pan masala industry?
What are the key driving factors and challenges in the pan masala industry?
What is the degree of competition in the pan masala industry?
What are the profit margins in the pan masala industry?
What are the key requirements for setting up a pan masala manufacturing plant?
How is pan masala manufactured?
What are the various unit operations involved in a pan masala plant?
What is the total size of land required for setting up a pan masala plant?
What are the machinery requirements for setting up a pan masala plant?
What are the raw material requirements for setting up a pan masala plant?
What are the packaging requirements for pan masala?
What are the transportation requirements for pan masala?
What are the utility requirements for setting up a pan masala plant?
What are the manpower requirements for setting up a pan masala plant?
What are the infrastructure costs for setting up a pan masala plant?
What are the capital costs for setting up a pan masala plant?
What are the operating costs for setting up a pan masala plant?
What will be the income and expenditures for a pan masala plant?
What is the time required to break-even?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pan Masala Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Country
6 Indian Pan Masala Industry
6.1 Market Overview
6.2 Market Performance
6.3 Market Breakup by State
6.4 Market Breakup by Type
6.5 Market Breakup by Price
6.6 Market Breakup by Packing
6.7 Top Pan Masala Importing Countries from India
6.8 Key Ingredients used by Major Pan Masala Manufacturers
6.9 Price Analysis
6.9.1 Price Indicators
6.9.2 Price Trends
6.9.3 Price Structure
6.10 Market Forecast
6.11 SWOT Analysis
6.11.1 Strengths
6.11.2 Weaknesses
6.11.3 Opportunities
6.11.4 Threats
6.12 Value Chain Analysis
6.12.1 Input Suppliers
6.12.2 Raw Material Procurement
6.12.3 Manufacturers
6.12.4 Marketing
6.12.5 Exports
6.12.6 Whole Sellers
6.12.7 Retailers
6.13 Porter’s Five Forces Analysis
6.13.1 Overview
6.13.2 Bargaining Power of Buyers
6.13.3 Bargaining Power of Suppliers
6.13.4 Degree of Competition
6.13.5 Threat of New Entrants
6.13.6 Threat of Substitutes
6.14 Key Market Drivers and Challenges
6.15 Success Factors for Manufacturers
7 Market by State
7.1 Uttar Pradesh
7.2 Bihar
7.3 Maharashtra
7.4 Madhya Pradesh
7.5 Odisha
7.6 Jharkhand
7.7 Delhi
7.8 Others
8 Market by Type
8.1 Pan Masala with Tobacco
8.2 Plain Pan Masala
8.3 Flavoured Pan Masala
8.4 Others
9 Market by Price
9.1 Premium
9.2 Non Premium
10 Market by Packaging
10.1 Pouch
10.2 Cans
10.3 Others
11 Competitive Landscape
11.1 Market Structure
11.2 Market Breakup by Key Players
12 Pan Masala Manufacturing Process
12.1 Product Overview
12.2 Detailed Process Flow
12.3 Various Types of Unit Operations Involved
12.4 Mass Balance and Raw Material Requirements
13 Project Details, Requirements and Costs Involved
13.1 Land Requirements and Expenditures
13.2 Construction Requirements and Expenditures
13.3 Plant Layout
13.4 Plant Machinery
13.5 Machinery Pictures
13.6 Raw Material Requirements and Expenditures
13.7 Raw Material and Final Product Pictures
13.8 Packaging Requirements and Expenditures
13.9 Transportation Requirements and Expenditures
13.10 Utility Requirements and Expenditures
13.11 Manpower Requirements and Expenditures
13.12 Other Capital Investments
14 Loans and Financial Assistance
15 Project Economics
15.1 Capital Cost of the Project
15.2 Techno-Economic Parameters
15.3 Product Pricing and Margins Across Various Levels of the Supply Chain
15.4 Taxation and Depreciation
15.5 Income Projections
15.6 Expenditure Projections
15.7 Financial Analysis
15.8 Profit Analysis
15.9 Rules and Regulations on Pan Masala Products
15.9.1 General Rules and Regulations
15.9.2 Rules and Regulations Related to Packaging Machinery
15.10 Procedures, Times and Associated Costs for Plant Set-Up
16 Key Player Profiles
List of Figures
Figure 1: India: Pan Masala Industry Overview
Figure 2: India: Pan Masala Market: Value Trends (in INR Crores), 2010 - 2017
Figure 3: India: Pan Masala Market: Consumption Breakup by Type (in %), 2017
Figure 4: India: Pan Masala Market Forecast: Value Trends (in INR Crores), 2018-2023
Figure 5: India: Pan Masala Market: Export Value Breakup by Country (in %)
Figure 6: India: Pan Masala Market: Key Players Market Share (in %), 2017
Figure 7: India: Pan Masala Industry: SWOT Analysis
Figure 8: India: Pan Masala Industry: Value Chain Analysis
Figure 9: India: Pan Masala Industry: Porter’s Five Forces Analysis
Figure 10: India: Pan Masala Market: Pan Masala with Tobacco: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 11: India: Pan Masala Market: Plain Pan Masala: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 12: India: Pan Masala Market: Flavoured Pan Masala: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 13: India: Pan Masala Market: Other Types of Pan Masala: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 14: India: Pan Masala Market: Premium Pan Masala: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 15: India: Pan Masala Market: Non-Premium Pan Masala: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 16: India: Pan Masala Market: Pan Masala in Pouch Packaging: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 17: India: Pan Masala Market: Pan Masala in Can Packaging: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 18: India: Pan Masala Market: Pan Masala in Other Packaging: Value Trends (in INR Crores), 2010, 2017 & 2023
Figure 19: Pan Masala Manufacturing Plant: Detailed Process Flow
Figure 20: Pan Masala (Flavoured) Manufacturing Process: Conversion Rate of Feedstocks
Figure 21: Pan Masala Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 22: Pan Masala Industry: Profit Margins at Various Levels of the Supply Chain
Figure 23: Pan Masala Production: Manufacturing Cost Breakup (in %)
List of Tables
Table 1: India: Pan Masala Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Pan Masala Market: Market Forecast by Type, 2018-2023
Table 3: India: Pan Masala Manufacturing: Key Ingredients used by Major Manufacturers
Table 4: Pan Masala Manufacturing Plant: Rental Costs (in INR)
Table 5: Pan Masala Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 6: Pan Masala Manufacturing Plant: Costs Related to Machinery (in INR)
Table 7: Pan Masala Manufacturing Plant: Raw Material Requirements (in Tons/Year)
Table 8: Pan Masala Manufacturing Plant: Costs Related to Utilities (in INR)
Table 9: Pan Masala Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 10: Pan Masala Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 11: Details of Financial Assistance Offered by Financial Institutions
Table 12: Pan Masala Manufacturing Plant: Capital Costs (in INR)
Table 13: Pan Masala Manufacturing Plant: Techno-Economic Parameters
Table 14: Pan Masala Manufacturing Plant: Taxation and Depreciation
Table 15: Pan Masala Manufacturing Plant: Income Projections (in INR)
Table 16: Pan Masala Manufacturing Plant: Expenditure Projections (in INR)
Table 17: Pan Masala Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 18: Pan Masala Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 19: Pan Masala Manufacturing Plant: Profit and Loss Account
Table 20: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
Table 21: Pan Masala Packaging Machines: Rules for Duty Collection (In INR for Per Packing Machine per Month)
Table 22: Procedures, Times and Associated Costs to Set-Up a Manufacturing Plant

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