Online Music Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Online Music Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

The global online music streaming market size reached US$ 16.11 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 29.66 Billion by 2027, exhibiting a growth rate (CAGR) of 9.60% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Online music streaming applications enable users to listen to songs in real-time using an internet connection. These applications offer an on-demand service wherein audio media files are prearranged in sequential packets of data and transmitted to smartphones, tablets, TVs and computers without saving them to the hard drive. Presently, several companies are introducing smart devices, such as Amazon’s Alexa and Google Cast, to stream music online with hands-free control and instant playback features. With the escalating demand for these smart devices, on account of rapid urbanization, inflating disposable incomes and the emergence of smart homes, the demand for online music streaming applications is escalating worldwide.

Online Music Streaming Market Trends:
The growing dependency on smartphones, increasing penetration of the internet and the thriving media and entertainment industry are among the key factors stimulating the growth of the online music streaming market worldwide. Moreover, easy access to music on multiple devices, along with the rising trend of on-demand songs, are driving the market growth. Apart from this, the integration of online music streaming applications with social media platforms allows users to create and share collaborative playlists with acquaintances. They also offer young artists a platform to upload and promote their tracks and reach a wider audience. Furthermore, digital service providers (DSPs) are launching applications with a user-friendly interface and a huge library of music and podcasts. These providers are also offering attractive premium plans, such as family packs or free subscription for a few months, which, in turn, is anticipated to bolster the market growth in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global online music streaming market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on service, revenue model, platform, content type and end user.

Breakup by Service:

On-demand Streaming
Live Streaming

Breakup by Revenue Model:


Breakup by Platform:


Breakup by Content Type:


Breakup by End User:


Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Inc, ANGHAMI, Apple Inc., Gamma Gaana Ltd. (The Times Group), iHeartMedia Inc., Musixmatch, Saavn Media Pvt Ltd., SoundCloud Ltd., Spotify AB and Tencent Music Entertainment Group.

Key Questions Answered in This Report:
How has the global online music streaming market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global online music streaming market?
What are the key regional markets?
What is the breakup of the market based on the service?
What is the breakup of the market based on the revenue model?
What is the breakup of the market based on the platform?
What is the breakup of the market based on the content type?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global online music streaming market and who are the key players?
What is the degree of competition in the industry?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Online Music Streaming Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Service
6.1 On-demand Streaming
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Live Streaming
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Revenue Model
7.1 Subscription
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Non-subscription
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Platform
8.1 App
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Browser
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Content Type
9.1 Audio
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Video
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by End User
10.1 Individual
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Commercial
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States Market Trends Market Forecast
11.1.2 Canada Market Trends Market Forecast
11.2 Asia-Pacific
11.2.1 China Market Trends Market Forecast
11.2.2 Japan Market Trends Market Forecast
11.2.3 India Market Trends Market Forecast
11.2.4 South Korea Market Trends Market Forecast
11.2.5 Australia Market Trends Market Forecast
11.2.6 Indonesia Market Trends Market Forecast
11.2.7 Others Market Trends Market Forecast
11.3 Europe
11.3.1 Germany Market Trends Market Forecast
11.3.2 France Market Trends Market Forecast
11.3.3 United Kingdom Market Trends Market Forecast
11.3.4 Italy Market Trends Market Forecast
11.3.5 Spain Market Trends Market Forecast
11.3.6 Russia Market Trends Market Forecast
11.3.7 Others Market Trends Market Forecast
11.4 Latin America
11.4.1 Brazil Market Trends Market Forecast
11.4.2 Mexico Market Trends Market Forecast
11.4.3 Others Market Trends Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Inc Company Overview Product Portfolio Financials SWOT Analysis
16.3.2 ANGHAMI Company Overview Product Portfolio
16.3.3 Apple Inc. Company Overview Product Portfolio Financials SWOT Analysis
16.3.4 Gamma Gaana Ltd. (The Times Group) Company Overview Product Portfolio
16.3.5 iHeartMedia Inc. Company Overview Product Portfolio Financials SWOT Analysis
16.3.6 Musixmatch Company Overview Product Portfolio
16.3.7 Saavn Media Pvt Ltd. Company Overview Product Portfolio
16.3.8 SoundCloud Ltd. Company Overview Product Portfolio
16.3.9 Spotify AB Company Overview Product Portfolio Financials
16.3.10 Tencent Music Entertainment Group Company Overview Product Portfolio

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