Indian Honey Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Indian Honey Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The honey market in India size reached INR 23.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 38.8 Billion by 2028, exhibiting a growth rate (CAGR) of 8.4% during 2023-2028.

Honey is a sweet, viscous, and golden-colored liquid produced in the honey sacs of bees from the nectar of flowers. It is a good source of antioxidants, vitamins, and minerals, such as niacin, thiamine, pantothenic acid, and riboflavin. It helps maintain good cholesterol levels, enhances memory and concentration, and strengthens the immune system. Besides this, as it has antibacterial, anti-microbial, and anti-inflammatory properties, honey is used as a natural sweetener in fermented beverages, wine, and other beverages across India.

India Honey Market Trends:

The rising prevalence of chronic medical ailments, such as diabetes, heart disease, and cancer, represents one of the key factors positively influencing the market in India. In addition, the escalating demand for immunity-boosting and health-improving products is offering lucrative growth opportunities to manufacturers. The rising utilization of honey in home remedies is also increasing the sales of honey in the country. Apart from this, scientific validation of the medicinal properties of honey and its rising usage in formulating medicines for the treatment of cough and acute throat infection on account of its antiviral, antifungal, and antibacterial properties is augmenting the market growth. Additionally, leading players are focusing on launching different product variants, which is propelling the market growth. Along with this, the Government of India (GoI) is introducing various training programs and mentoring services to educate farmers on the latest beekeeping practices. Furthermore, the expansion of organized distribution channels, such as supermarkets, hypermarkets, convenience stores, and general stores, along with the thriving e-commerce industry, is stimulating the market growth. Moreover, increasing investments by key players in research and development (R&D) activities to improve extraction processes are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian honey market report, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on flavor, seasonality, and distribution channel.

Breakup by Flavor:

Multiflora Honey
Eucalyptus Honey
Ajwain Honey
Sidr Honey

Multiflora honey represents the most popular flavor in India as it has antibacterial and anti-inflammatory properties that treat skin problems, reduce swelling, and heal wounds and burns.

Breakup by Seasonality:

Autumn and Spring Season
Winter Season
Summer and Monsoon Season

Autumn and spring seasons dominate the market as it encourages the honeybees to ramp up egg-laying.

Breakup by Distribution Channel:

Business to Consumer
Business to Business

The business-to-consumer (B2C) currently represents the largest distribution channel as it offers easy accessibility to different products at affordable rates.

Breakup by State:

Tamil Nadu

Maharashtra enjoys a clear dominance in the market as most of the manufacturing facilities are established in the state.

Competitive Landscape:
The honey market in India is highly fragmented in nature owing to the presence of a large number of manufacturers. The report provides the leading companies operating in the Indian honey market.

Apis India
Emami Limited
Hitkary Pharmacy Private Limited
Reliance Retail Limited
Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
Kejriwal Bee Care India Pvt. Ltd.
Bharat Honey
Under The Mango Tree

This report provides a deep insight into the Indian honey market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the honey industry in any manner.

Key Questions Answered in This Report

1. What was the size of the Indian honey market in 2022?
2. What is the expected growth rate of the Indian honey market during 2023-2028?
3. What are the key factors driving the Indian honey market?
4. What has been the impact of COVID-19 on the Indian honey market?
5. What is the breakup of the Indian honey market based on the flavor?
6. What is the breakup of the Indian honey market based on the seasonality?
7. What is the breakup of the Indian honey market based on the distribution channel?
8. What are the key regions in the Indian honey market?
9. Who are the key players/companies in the Indian honey market?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Honey Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Organized Honey Market
5.2.2 Unorganized Honey Market
5.3 Impact of COVID-19
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Flavor
5.6 Seasonality in Indian Honey Market
5.7 Market Breakup by State
5.8 Market Forecast
5.8.1 Organised Honey Market
5.8.2 Unorganised Honey Market
5.9 SWOT Analysis
5.9.1 Strengths
5.9.2 Weaknesses
5.9.3 Opportunities
5.9.4 Threats
5.10 Value Chain Analysis
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Rivalry
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
6 Market Breakup by Distribution Channel
6.1 Business to Consumer
6.1.1 Market Performance
6.1.2 Market Breakup by Sales Channel General Trade Modern Trade Facilities E-Commerce
6.1.3 Performance of Key SKU
6.1.4 Market Forecast
6.2 Business to Business
6.2.1 Market Performance
6.2.2 Market Breakup by End-Use Food and Beverage Pharmaceuticals Cosmetics
6.2.3 Performance of Key SKU
6.2.4 Market Forecast
7 Market Breakup by Flavor
7.1 Multiflora Honey
7.1.1 Market Performance
7.1.2 Market Forecast
7.2 Eucalyptus Honey
7.2.1 Market Performance
7.2.2 Market Forecast
7.3 Ajwain Honey
7.3.1 Market Performance
7.3.2 Market Forecast
7.4 Sidr Honey
7.4.1 Market Performance
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Performance
7.5.2 Market Forecast
8 Seasonality in Indian Honey Market
8.1 Autumn and Spring Season
8.2 Winter Season
8.3 Summer and Monsoon Season
9 Market Breakup by State
9.1 Maharashtra
9.1.1 Market Performance
9.1.2 Market Forecast
9.2 Tamil Nadu
9.2.1 Market Performance
9.2.2 Market Forecast
9.3 Karnataka
9.3.1 Market Performance
9.3.2 Market Forecast
9.4 Punjab
9.4.1 Market Performance
9.4.2 Market Forecast
9.5 Rajasthan
9.5.1 Market Performance
9.5.2 Market Forecast
10 Competitive Landscape
10.1 Competitive Structure
10.2 Key Players
11 Case Study: Patanjali Honey
12 Profile of Key Players
12.1 Dabur
12.2 Patanjali
12.3 Apis India
12.4 Emami Limited
12.5 Hitkary Pharmacy Private Limited
12.6 Reliance Retail Limited
12.7 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
12.8 Kejriwal Bee Care India Pvt. Ltd.
12.9 Bharat Honey
12.10 Under The Mango Tree

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