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Indian Frozen Potato Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Indian Frozen Potato Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Potato is one of the most produced and consumed crops in India and forms an important part of the regular diet. It is consumed in the form of different snack foods as well as elaborate dishes. Some of the most popular potato snacks include wedges, fries, patties, etc. In recent years, the demand for frozen potato products in India has increased on account of their introduction by various national and multinational companies. Additionally, frozen potato products have rapidly gained prominence in the country as they are convenient to cook and come in a large variety of flavours and shapes. According to the latest report by IMARC Group, titled “Indian Frozen Potato Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the Indian frozen potato products market reached a value of US$ 715 Million in 2017.

The biggest factor catalysing the growth of the frozen potato products market is the expansion of fast food service restaurants, such as Subway, McDonald’s, Burger King, KFC, etc., in the country. Moreover, introduction of new product variants with different flavours have attracted a larger consumer-base for frozen potato products, in turn, boosting the growth of the market. Busy lifestyles, inflating income levels and high purchasing power of the consumers in the region have further created a shift towards easy-to-cook food products, thereby maintaining the growth prospects of the market. Looking forward, the market value is projected to reach US$ 1,526 Million by 2023, expanding at a CAGR of 12.6% during 2018-2023.


Market Summary:

Based on the product type, the market has been segmented as french fries, tikkis, potato wedges, potato bites, smileys and others. Currently, french fries dominate the market, holding the largest share.
On the basis of end-use, food service represents the largest segment, accounting for around two-thirds of the total market share. This can be attributed to the increasing number of fast food chains in the country.
Based on the distribution channel, the report has segregated the market into business-to-business, supermarkets & hypermarkets, convenience stores, departmental stores, online and others. Business-to-business currently accounts for the highest share.
Region-wise, the market has been segmented into North India, West and Central India, South India, and East India. Amongst these, North India holds the majority of the total share, representing the biggest market.
The competitive landscape of the market has also been examined with some of the key players being McCain Foods, Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.

This report provides a deep insight into the Indian frozen potato products industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a frozen potato products manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian frozen potato products industry in any manner.

Key Questions Answered in This Report:

How has the Indian frozen potato products market performed so far and how will it perform in the coming years?
What are the key regional markets in the Indian frozen potato products industry?
What are the key end-use segments in the Indian frozen potato products industry?
What are the key product types in the Indian frozen potato products industry?
What are the major distribution channels in the Indian frozen potato products industry?
What are the various stages in the value chain of the Indian frozen potato products industry?
What are the key driving factors and challenges in the Indian frozen potato products industry?
What is the structure of the Indian frozen potato products industry and who are the key players?
What is the degree of competition in the Indian frozen potato products industry?
What are the profit margins in the Indian frozen potato products industry?
What are the key requirements for setting up a frozen potato products manufacturing plant?
How are frozen potato products manufactured?
What are the various unit operations involved in a frozen potato products manufacturing plant?
What is the total size of land required for setting up a frozen potato products manufacturing plant?
What are the machinery requirements for setting up a frozen potato products manufacturing plant?
What are the raw material requirements for setting up a frozen potato products manufacturing plant?
What are the packaging requirements for frozen potato products?
What are the transportation requirements for frozen potato products?
What are the utility requirements for setting up a frozen potato products manufacturing plant?
What are the manpower requirements for setting up a frozen potato products manufacturing plant?
What are the infrastructure costs for setting up a frozen potato products manufacturing plant?
What are the capital costs for setting up a frozen potato products manufacturing plant?
What are the operating costs for setting up a frozen potato products manufacturing plant?
What will be the income and expenditures for a frozen potato products manufacturing plant?
What is the time required to break-even?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Frozen Potato Products Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Market Performance
5.4 Market Breakup by Product Type
5.5 Market Breakup by End-Use
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Price Analysis
5.8.1 Key Price Indicators
5.8.2 Price Structure
5.8.3 Price Trends
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Strengths
5.10.2 Weakness
5.10.3 Opportunities
5.10.4 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Raw Material Procurement
5.11.3 Manufacturing
5.11.4 Marketing
5.11.5 Distribution
5.11.6 Exports
5.11.7 End-Use
5.12 Porter’s Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Rivalry
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
6 Market Breakup by Product Type
6.1 French Fries
6.2 Tikki
6.3 Potato Wedges
6.4 Potato Bites
6.5 Smileys
6.7 Others
7 Market Breakup by End-Use
7.1 Food Services
7.2 Retail
8 Market Breakup by Distribution Channel
8.1 Business to Business
8.2 Supermarkets and Hypermarkets
8.3 Convenience Stores
8.4 Departmental Stores
8.5 Online
8.6 Others
9 Market Breakup by Region
9.1 North India
9.1.1 Market Performance
9.1.2 Breakup by State
9.1.3 Market Forecast
9.2 Central and West India
9.2.1 Market Performance
9.2.2 Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Performance
9.3.2 Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Performance
9.4.2 Breakup by State
9.4.3 Market Forecast
10 Imports and Exports
10.1.1 Imports by Major Countries
10.1.2 Exports by Major Countries
11 Competitive Landscape
11.1 Market Structure
11.2 Share of Key Players
11.3 Key Players Profiles
11.3.1 McCain Foods (India) Private Ltd.
11.3.2 Hyfun Frozen Foods Private Ltd.
11.3.3 Iscon Balaji Foods Private Limited
11.3.4 Golden Fries Limited
11.3.5 Bhanu Farms Limited
12 Frozen French Fries Manufacturing Process
12.1 Product Overview
12.2 Detailed Process Flow
12.3 Various Types of Unit Operations Involved
12.4 Mass Balance and Raw Material Requirements
13 Project Details, Requirements and Costs Involved
13.1 Land Requirements and Expenditures
13.2 Construction Requirements and Expenditures
13.3 Plant Machinery
13.4 Machinery Pictures
13.5 Raw Material Requirements and Expenditures
13.6 Raw Material and Final Product Pictures
13.7 Packaging Requirements and Expenditures
13.8 Transportation Requirements and Expenditures
13.9 Utility Requirements and Expenditures
13.10 Manpower Requirements and Expenditures
13.11 Other Capital Investments
14 Loans and Financial Assistance
15 Project Economics
15.1 Capital Cost of the Project
15.2 Techno-Economic Parameters
15.3 Product Pricing and Margin Across the Various Levels of the Supply Chain
15.4 Taxation and Depreciation
15.5 Income Projections
15.6 Expenditure Projections
15.7 Financial Analysis
15.8 Profit Analysis
List of Figures
Figure 1: India: Frozen Potato Products Market: Major Drivers and Challenges
Figure 2: India: Frozen Potato Products Market: Sales Volume (in ‘000 Tons), 2010-2017
Figure 3: India: Frozen Potato Products Market: Sales Value (in Million US$), 2010-2017
Figure 4: India: Frozen Potato Products Market: Market Breakup by Product Type (in %), 2017
Figure 5: India: Frozen Potato Products Market: Breakup by End-Use (in %), 2017
Figure 6: India: Frozen Potato Products Market: Breakup by Distribution Channel (in %), 2017
Figure 7: India: Frozen Potato Products Market: Breakup by Region (in %), 2017
Figure 8: India: Frozen French Fries Manufacturing: Price Structure Analysis (in US$/Ton)
Figure 9 India: Frozen Potato Products Market: Average Price Trends (in US$/Kg), 2010-2017
Figure 10: India: Frozen Potato Products Market Forecast: Average Price Trends (in US$/Kg), 2018-2023
Figure 11: India: Frozen Potato Products Forecast: Sales Volume (in ‘000 Tons), 2018-2023
Figure 12: India: Frozen Potato Products Forecast: Sales Value (in Million US$), 2018-2023
Figure 13: India: Frozen Potato Products Industry: SWOT Analysis
Figure 14: Frozen French Fries Industry: Value Chain Analysis
Figure 15: India: Frozen Potato Products Market: Porter’s Five Forces Analysis
Figure 16: India: French Fries Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: India: Tikki Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 18: India: Potato Wedges Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: India: Potato Bites Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 20: India: Smiles Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: India: Others Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: North India: Frozen Potato Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: North India: Frozen Potato Products Market: Breakup by States (in %), 2017
Figure 24: Central and West India: Frozen Potato Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Central and West India: Frozen Potato Products Market: Breakup by States (in %), 2017
Figure 26: South India: Frozen Potato Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: South India: Frozen Potato Products Market: Breakup by States (in %), 2017
Figure 28: East India: Frozen Potato Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 29: East India: Frozen Potato Products Market: Breakup by States (in %), 2017
Figure 30: India: Frozen Potato Products (End-Use in Food Services Sector) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 31: India: Frozen Potato Products (End-Use in Retail Sector) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 32: India: Frozen Potato Products Market: Sales through Institutional channel (in Million US$), 2010, 2017 & 2023
Figure 33: India: Frozen Potato Products Market (Institutional Sales): Market Segmentation (in %), 2017
Figure 34: India: Frozen Potato Products Market: Sales through Retail Channel (in Million US$), 2010, 2017 & 2023
Figure 35: India: Frozen Potato Products Market (Retail Sales): Market Segmentation (in %), 2017
Figure 36: India: Frozen Potato Products Market: Import Volume Breakup by Country (in %), 2017
Figure 37: India: Frozen Potato Products Market: Export Volume Breakup by Country (in %), 2017
Figure 38: India: Frozen Potato Products Market: Breakup by Key Players (in %), 2017
Figure 39: Frozen French Fries Manufacturing Plant: Detailed Process Flow
Figure 40: Frozen French Fries Manufacturing Process: Conversion Rate of Feedstocks
Figure 41: Frozen French Fries Manufacturing Plant: Breakup of Capital Costs
Figure 42: Frozen French Fries Industry: Profit Margins at Various Levels of Supply Chain
Figure 43: Frozen French Fries Manufacturing Plant: Breakup of Operational Costs (in %)
List of Tables
Table 1: India: Frozen Potato Products Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Frozen Potato Products Market Forecast: Market Breakup by Product Type (in Million US$), 2018-2023
Table 3: India: Frozen Potato Products Market Forecast: Market Breakup by End-Use (in Million US$), 2018-2023
Table 4: India: Frozen Potato Products Market Forecast: Market Breakup by Distribution Channel (in Million US$), 2018-2023
Table 5: India: Frozen Potato Products Market Forecast: Market Breakup by Region (in Million US$), 2018-2023
Table 6: India: Frozen Potato Products Market: Import Data by Country, 2017
Table 7: India: Processed Potato Products Market: Export Data by Country, 2017
Table 8: India: Frozen Potato Products Industry: Market Structure
Table 9: Nutritional Information (Per 100g of frozen french fries)
Table 10: Frozen French Fries Manufacturing Plant: Raw Material Requirements (in Tons/Day)
Table 11: Frozen French Fries Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 12: Frozen French Fries Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 13: Frozen French Fries Manufacturing Plant: Costs Related to Machinery Unit (in US$)
Table 14: Frozen French Fries Manufacturing Plant: Raw Material Requirements (in Ton/Day) and Expenditure (US$/Ton)
Table 15: Frozen French Fries Manufacturing Plant: Utilities Requirements and Expenditures (in US$)
Table 16: Frozen French Fries Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 17: Frozen French Fries Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 18: Details of Financial Assistance Offered by Financial Institutions
Table 19: Frozen French Fries Manufacturing Plant: Capital Costs (in US$)
Table 20: Frozen French Fries Manufacturing Plant: Techno-Economic Parameters
Table 21: Frozen French Fries Manufacturing Plant: Taxation (in US$)
Table 22: Frozen French Fries Manufacturing Plant: Depreciation (in US$)
Table 23: Frozen French Fries Manufacturing Plant: Income Projections (in US$)
Table 24: Frozen French Fries Manufacturing Plant: Expenditure Projections (in US$)
Table 25: Frozen French Fries Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 26: Frozen French Fries Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 27: Frozen French Fries Manufacturing Plant: Profit and Loss Account (in US$)

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