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Indian Bakery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Indian Bakery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Bakery products are food items which generally include biscuits, cakes, pastries, flat-bread, tortilla, chapati, bun, croissant, etc. These products are rapidly gaining popularity owing to their pleasant taste and health-benefits as they are made from a variety of grains such as rye, maize, wheat, and oats among others. The other ingredients used for baking include water, eggs, baking soda and powder, nuts, and additives. As bakery products provide both convenience and affordability to the consumers, their consumption level has witnessed a rise in the past few years. According to the latest report by IMARC Group, titled “Indian Bakery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the Indian bakery market reached a value of more than US$ 6 Billion in 2017.

As breads and biscuits are fast-moving consumer goods (FMCG), they are consumed on a daily basis by the consumers which increases the sales of these products in India. In addition to this, growth in the fast-food chains further stimulates the demand for breads as they are used in sandwiches, burgers, soups, snacks, etc. Moreover, introduction of value-added bakery products is giving an impetus to the market growth. Apart from this, busy lifestyle, changing eating habits and western influence has reflected in a strong demand for bakery products in India. Looking forward, the market value is projected to exceed US$ 11 Billion by 2023, expanding at a CAGR of nearly 10% during 2018-2023.

Market Summary:

Based on product type, the market has been segmented in breads and rolls, cakes and pastries, rusks and biscuits. Currently, biscuits dominate the Indian bakery market, holding the largest share.
On the basis of distribution channel, convenience stores represent the largest segment, followed by supermarkets and hypermarkets, independent retailers and artisanal bakeries.
The competitive landscape of the market has also been examined with some of the key players being Britannia, ITC and Parle.

This report provides a deep insight into the Indian bakery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian bakery market in any manner.

Key Questions Answered in This Report:

How has the Indian bakery market performed so far and how will it perform in the coming years?
Which are the popular product types in the Indian bakery market?
What are the major distribution channels in the Indian bakery market?
What are the various stages in the value chain of the Indian bakery market?
What are the key driving factors and challenges in the Indian bakery market?
What is the structure of the Indian bakery market and who are the key players?
What is the degree of competition in the Indian bakery market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Bakery Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Region
5.4 Market Breakup by Product Type
5.5 Market Forecast
6 Indian Bakery Market
6.1 Market Overview
6.2 Market Performance
6.3 Market Forecast
6.4 Market Breakup by Product Type
6.4.1 Biscuits
6.4.1.1 Cookies
6.4.1.2 Cream Biscuits
6.4.1.3 Glucose Biscuits
6.4.1.4 Marie Biscuits
6.4.1.5 Non-Salt Cracker Biscuits
6.4.1.6 Salt Cracker Biscuits
6.4.1.7 Milk Biscuits
6.4.1.8 Others
6.4.2 Bread and Rolls
6.4.2.1 Artisanal Bakeries
6.4.2.2 In-Store Bakeries
6.4.2.3 Packaged
6.4.3 Cakes and Pastries
6.4.3.1 Artisanal Bakeries
6.4.3.2 In-Store Bakeries
6.4.3.3 Packaged
6.4.4 Rusks
6.4.4.1 Artisanal Bakeries
6.4.4.2 In-Store Bakeries
6.4.4.3 Packaged
6.5 Market Breakup by Distribution Channel
6.5.1 Convenience Stores
6.5.2 Supermarkets and Hypermarkets
6.5.3 Independent Retailers
6.5.4 Artisanal Bakeries
6.5.5 Online
6.5.6 Others
6.6 Value Chain Analysis
6.7 Price Analysis
6.8 SWOT Analysis
6.8.1 Overview
6.8.2 Strengths
6.8.3 Weaknesses
6.8.4 Opportunities
6.8.5 Threats
6.9 Porter’s Five Forces Analysis
6.9.1 Bargaining Power of Buyers
6.9.2 Bargaining Power of Suppliers
6.9.3 Degree of Rivalry
6.9.4 Threat of New Entrants
6.9.5 Threat of Substitutes
6.10 Key Market Drivers and Success Factors
6.11 Competitive Landscape
6.12 Market Structure
6.13 Key Players
6.14 Key Players Profiles
List of Figures
Figure 1: Indian: Bakery Market: Major Drivers and Challenges
Figure 2: Global: Bakery Market: Value Trends (in Billion US$), 2010-2017
Figure 3: Global: Bakery Market: Breakup by Country (in %), 2017
Figure 4: Global: Bakery Market: Breakup by Product Type (in %), 2017
Figure 5: Global: Bakery Market Forecast: Value Trends (in Billion US$), 2018-2023
Figure 6: India: Bakery Market: Value Trends (in Billion US$), 2010-2017
Figure 7: India: Bakery Market Forecast: Value Trends (in Billion US$), 2018-2023
Figure 8: India: Bakery Market: Market Breakup by Product Type (in %), 2017
Figure 9: India: Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 10: India: Biscuits Market: Market Breakup by Type (in %), 2017
Figure 11: India: Cookies Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 12: India: Cream Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 13: India: Glucose Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 14: India: Marie Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 15: India: Non-Salt Crackers Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 16: India: Salt Crackers Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 17: India: Milk Biscuits Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 18: India: Bread and Rolls Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 19: India: Breads and Rolls Market: Market Breakup by Type (in %), 2017
Figure 20: India: Artisanal Bakery Bread and Rolls Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 21: India: In-Store Bakery Bread and Rolls Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 22: India: Packaged Bread and Rolls Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 23: India: Cakes and Pastries Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 24: India: Cakes and Pastries Market: Market Breakup by Type (in %), 2017
Figure 25: India: Artisanal Bakery Cakes and Pastries Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 26: India: In-Store Bakery Cakes and Pastries Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 27: India: Packaged Cakes and Pastries Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 28: India: Rusk Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 29: India: Rusk Market: Market Breakup by Type (in %), 2017
Figure 30: India: Artisanal Bakery Rusk Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 31: India: In-Store Bakery Rusk Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 32: India: Packaged Rusk Market: Value Trends (in Million US$), 2010, 2017 & 2023
Figure 33: India: Bakery Market: Breakup by Distribution Channel (in %), 2017
Figure 34: India: Bakery Market: Sales Through Convenience Stores (in Million US$), 2010, 2017 & 2023
Figure 35: India: Bakery Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 36: India: Bakery Market: Sales Through Independent Retailers (in Million US$), 2010, 2017 & 2023
Figure 37: India: Bakery Market: Sales Through Artisanal Bakeries (in Million US$), 2010, 2017 & 2023
Figure 38: India: Bakery Market: Online Sales (in Million US$), 2010, 2017 & 2023
Figure 39: India: Bakery Industry: Value Chain Analysis
Figure 40: Indian Bakery Industry: SWOT Analysis
Figure 41: India: Bakery Industry: Porter’s Five Forces Analysis
Figure 42: Indian Bakery Market: Breakup by Key Players (in %), 2017
List of Tables
Table 1: Global: Bakery Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Bakery Market: Key Industry Highlights, 2017 and 2023
Table 3: India: Bakery Industry Market Structure

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