Herbal Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Herbal Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global herbal supplements market size reached US$ 34.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 52.4 Billion by 2028, exhibiting a growth rate (CAGR) of 7.1% during 2023-2028.

Herbal supplements refer to the type of organic dietary additives that are generally extracted from natural raw materials such as moringa, turmeric, ginger, echinacea, cohosh, flaxseeds, among other herbs. These supplements are primarily available in the form of tablets, powders, soft gels, liquid extracts, ointments, capsules, etc. Herbal supplements exhibit various therapeutic properties based on the high composition of minerals, amino acids, enzymes, and vitamins, which are essential for the human body. Furthermore, these supplements also hold several antiseptic, antibiotic, anti-depressant, and anti-inflammatory benefits, along with providing skin radiance and boosting the immune system. Owing to these benefits, herbal supplements are widely consumed by pediatric, adult, and geriatric population across the globe.

In recent times, the rising consumer health concerns, coupled with the growing expenditures on preventive healthcare products, have augmented the market growth for herbal supplements. Furthermore, the high prevalence of lifestyle diseases, such as diabetes, obesity, etc., along with the increasing global geriatric population, has propelled the demand for dietary supplements for mitigating health risks. Moreover, the growing demand for personalized medicines, along with the wide availability of these supplements has further propelled the market growth. Apart from this, the rising investments in several R&D activities supported by the launch of newer and innovative herbal products are also driving the growth of this market. For instance, Farlong Pharmaceuticals, a US-based herbal ingredient and supplement company, has launched a new herbal supplement named, Steamed Notoginseng Powder, that helps in relieving fatigue, nourishing blood, and improving immunity. Additionally, the growing consumer inclination towards organic self-care products and plant-based supplements, particularly across the European countries, is also bolstering the product demand. In developed nations, such as the United States and Canada, herbal supplement accounts for an integral part of the consumers’ daily diet, thereby are widely available across several distribution channels. In emerging economies, such as India, China, and Japan, etc., the increasing consumer awareness towards several health benefits of herbal supplements, along with the rising disposable income levels, further drive the market growth. Moreover, the soaring prices of pharma products, coupled with the growing consumer preferences towards natural and organic products, will continue to bolster the growth of the global herbal supplements in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global herbal supplements market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, formulation and consumer.

Breakup by Product Type:


Breakup by Formulation:

Powder and Granules
Soft Gels

Breakup by Consumer:

Pregnant Women

Breakup by Region:

North America

United States

Asia Pacific

South Korea


United Kingdom

Latin America


Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Ancient Greenfields PVT LTD, A.N.P. Inc., Bio-Botanica, Inc., Gaia Herbs B.V., Herb-Pharm, LLC, Jarrow Formulas, Inc., Now Health Group, Inc., Nutraceutical Corporation, Rainbow Light Nutritional Systems, Inc. and Solgar Inc., etc.

Key Questions Answered in This Report:

How has the global herbal supplements market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global herbal supplements market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the formulation?
What is the breakup of the market based on the consumer?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global herbal supplements market and who are the key players?
What is the degree of competition in the market?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Herbal Supplements Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Moringa
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Echinacea
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Flaxseeds
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Turmeric
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Ginger
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Ginseng
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Formulation
7.1 Tablets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Capsules
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Liquid
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Powder and Granules
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Soft Gels
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Consumer
8.1 Pregnant Women
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Adult
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Pediatric
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Geriatric
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States Market Trends Market Forecast
9.1.2 Canada Market Trends Market Forecast
9.2 Asia Pacific
9.2.1 China Market Trends Market Forecast
9.2.2 Japan Market Trends Market Forecast
9.2.3 India Market Trends Market Forecast
9.2.4 South Korea Market Trends Market Forecast
9.2.5 Australia Market Trends Market Forecast
9.2.6 Indonesia Market Trends Market Forecast
9.2.7 Others Market Trends Market Forecast
9.3 Europe
9.3.1 Germany Market Trends Market Forecast
9.3.2 France Market Trends Market Forecast
9.3.3 United Kingdom Market Trends Market Forecast
9.3.4 Italy Market Trends Market Forecast
9.3.5 Spain Market Trends Market Forecast
9.3.6 Russia Market Trends Market Forecast
9.3.7 Others Market Trends Market Forecast
9.4 Latin America
9.4.1 Brazil Market Trends Market Forecast
9.4.2 Mexico Market Trends Market Forecast
9.4.3 Others Market Trends Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Ancient Greenfields PVT LTD Company Overview Product Portfolio
14.3.2 A.N.P. Inc. Company Overview Product Portfolio
14.3.3 Bio-Botanica, Inc. Company Overview Product Portfolio
14.3.4 Gaia Herbs B.V. Company Overview Product Portfolio Financials
14.3.5 Herb-Pharm, LLC Company Overview Product Portfolio
14.3.6 Jarrow Formulas, Inc. Company Overview Product Portfolio
14.3.7 Now Health Group, Inc. Company Overview Product Portfolio
14.3.8 Nutraceutical Corporation Company Overview Product Portfolio
14.3.9 Rainbow Light Nutritional Systems, Inc. Company Overview Product Portfolio
14.3.10 Solgar Inc. Company Overview Product Portfolio

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