Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023
Many babies are prone to skin irritations like diaper rash or cradle cap due to their sensitive and delicate skin. Baby wipes are disposable cloths used to cleanse a baby’s body. These cloths are moist, saturated with gentle cleaning ingredients, and are mostly wrapped individually and placed in plastic tubs which allows easy dispensing. Baby wipes are clinically tested to ensure that no skin irritation is caused, and are milder than washcloth and water. Nowadays, baby wipes are available in the market in different sizes and packaging options. According to IMARC Group’s latest report, titled “Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global baby wipes market reached a value of US$ 4 Billion in 2017.
Growing disposable incomes across the globe has resulted in increased purchasing power of consumers. This represents the key factor driving the global baby wipes market. With the rise in number of working women, especially in the developing regions, the demand for baby care products has amplified. Nowadays, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Moreover, the prevalence of e-commerce along with hectic lifestyles of the millennials has aided the market growth. Owing to the abovementioned factors, the market is expected to reach a value of US$ 5 Billion by 2023, exhibiting a CAGR of 3.5% during 2018-2023.
The report has segmented the market on the basis of technology and finds that spunlace is the largest segment. It is followed by airlaid, coform, needlepunch, composite and others. Based on the product type, the market has been segmented into dry wipes and wet wipes, wherein dry wipes are the most popular product type. The report has further analysed the distribution channels of the market, covering supermarkets and hypermarkets, pharmacies, online, convenience stores and others. On a regional-basis, the report includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Currently, North America represents the largest region, followed by Europe and Asia Pacific. The report has also assessed the competitive landscape of the market with some of the key global players being Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.
This report provides a deep insight into the global baby wipes market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby wipes industry in any manner.
Key Questions Answered in This Report:
How has the global baby wipes market performed so far and how will it perform in the coming years? What are the key regions in the global baby wipes market? Which are the popular product types in the global baby wipes market? What are the distribution channels in the global baby wipes market? What are the various stages in the value chain of the global baby wipes market? What are the key driving factors and challenges in the global baby wipes market? What is the structure of the global baby wipes market and who are the key players? What is the degree of competition in the global baby wipes market? How are baby wipes manufactured?