Agritourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Agritourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

The global agritourism market reached a value of US$ 52.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 102.8 Billion by 2027, exhibiting a CAGR of 11.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.

Agritourism Market Trends:
Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global agritourism market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.

Breakup by Tourist Type:


Breakup by Activity:

On-farm Sales
Outdoor Recreation
Educational Tourism

Breakup by Booking Channel:


Breakup by Sales Channel:

Travel Agents

Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.
Key Questions Answered in This Report:
How has the global agritourism market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global agritourism market?
What are the key regional markets?
What is the breakup of the market based on the tourist type?
What is the breakup of the market based on the activity?
What is the breakup of the market based on the booking channel?
What is the breakup of the market based on the sales channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global agritourism market and who are the key players?
What is the degree of competition in the industry?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Agritourism Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Tourist Type
6.1 Domestic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 International
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Activity
7.1 On-farm Sales
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Outdoor Recreation
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Agritainment
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Educational Tourism
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Accommodations
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Booking Channel
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Offline
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Sales Channel
9.1 Travel Agents
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Direct
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States Market Trends Market Forecast
10.1.2 Canada Market Trends Market Forecast
10.2 Asia-Pacific
10.2.1 China Market Trends Market Forecast
10.2.2 Japan Market Trends Market Forecast
10.2.3 India Market Trends Market Forecast
10.2.4 South Korea Market Trends Market Forecast
10.2.5 Australia Market Trends Market Forecast
10.2.6 Indonesia Market Trends Market Forecast
10.2.7 Others Market Trends Market Forecast
10.3 Europe
10.3.1 Germany Market Trends Market Forecast
10.3.2 France Market Trends Market Forecast
10.3.3 United Kingdom Market Trends Market Forecast
10.3.4 Italy Market Trends Market Forecast
10.3.5 Spain Market Trends Market Forecast
10.3.6 Russia Market Trends Market Forecast
10.3.7 Others Market Trends Market Forecast
10.4 Latin America
10.4.1 Brazil Market Trends Market Forecast
10.4.2 Mexico Market Trends Market Forecast
10.4.3 Others Market Trends Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Agrilys Voyages Company Overview Product Portfolio
15.3.2 Bay Farm Tours Company Overview Product Portfolio
15.3.3 Blackberry Farm LLC Company Overview Product Portfolio
15.3.4 Domiruth PeruTravel Company Overview Product Portfolio
15.3.5 Farm To Farm Tours Company Overview Product Portfolio
15.3.6 Field Farm Tours Ltd Company Overview Product Portfolio
15.3.7 Greenmount Travel Company Overview Product Portfolio
15.3.8 Harvest Fresh Farms Company Overview Product Portfolio
15.3.9 Liberty Hill Farm Company Overview Product Portfolio
15.3.10 Monteillet Fromagerie Company Overview Product Portfolio
15.3.11 Select Holidays Company Overview Product Portfolio
15.3.12 Stita Farm Tours Company Overview Product Portfolio
15.3.13 Willow-Witt Ranch Company Overview Product Portfolio

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