A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023
A2 milk differs from regular milk as it contains only the A2 form of β-casein proteins whereas the latter contains both A1 and A2 proteins. Supporters of A2 milk contend that it is the A1 protein that causes indigestion for many people. In addition to indigestion, there are also reports implicating A1 protein to indications such as Ischaemic heart disease, Type 1 diabetes, autism, inflammatory response, etc. As a result, dairy companies are now launching A2 milk based dairy products and claiming that it has significantly higher nutrition and health benefits compared to regular milk. According to the latest report by IMARC Group, titled “A2 Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global A2 milk market reached a value of US$ 4,410 Million in 2017.
The primary factor which is driving the global A2 milk market is its health benefits. Numerous studies have claimed that A2 milk has significantly higher nutrition and health benefits compared to regular milk. For instance, in October 2017, a study of 600 adults in China found that participants, who claimed to be lactose intolerant, had fewer stomach issues after drinking A2 milk compared to regular milk. Similarly, another research, backed in part by the government of New Zealand, found that a small group of lactose-intolerant women didn’t feel nauseated upon drinking A2 milk. Other animal and human studies have also demonstrated the health benefits of A2 milk over regular milk. Although current studies remain disputed, the demand of A2 milk has been growing robustly over the past few years. Many dairy giants, who had earlier dismissed A2 milk as a gimmick have now have now started producing A2 milk and have launched several A2 milk based products. Looking forward, the market value is projected to reach US$ 12,183 Million by 2023, expanding at a CAGR of 18.5% during 2018-2023.
Based on the end-use, the market has been segmented as liquid milk, infant formula and other dairy products. Currently, liquid milk dominates the market, holding the largest share.
On the basis of distribution channel, the market has been segmented into supermarkets & hypermarkets, convenience & grocery stores, online sales and others. Currently, supermarkets & hypermarkets dominate the market, holding the largest share.
Region-wise, the market has been segmented into North America, Europe, Oceania, Asia and Others.
The competitive landscape of the market has also been examined.
This report provides a deep insight into the global A2 milk market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the A2 milk market in any manner.
Key Questions Answered in This Report:
How has the global A2 milk market performed so far and how will it perform in the coming years?
What are the key regions in the global A2 milk market?
What are the major end-use sectors in the global A2 milk market?
What are the major distribution channels in the global A2 milk market?
What are the price trends of A2 milk?
What are the various stages in the value chain of the global A2 milk market?
What are the key driving factors and challenges in the global A2 milk market?
What is the structure of the global A2 milk market and who are the key players?
What is the degree of competition in the global A2 milk market?