There were several macroeconomic issues in the Europe/Middle East/Africa region in 2015 that should have had disastrous impact on the POS shipments to the region. From conflicts and sanctions resulting from the Russia/Ukraine conflict to plunging oil prices affecting the Middle East to the sovereign debt crisis in Greece, all of these had a drag on the overall economy of the region, yet POS shipments bucked this trend. After several years of declining shipments, 2014 and 2015 were actually quite strong as retailers of all types upgraded units.
Our 15th annual EMEA POS report is 55 pages in length, and explores the market climate for EPOS terminals in the Europe/Middle East/Africa region.
More than just numbers without explanation, this report goes deep into discussion of retailing in the countries and segments to reveal the forces that are shaping EPOS purchase decisions. We believe it is important for our customers to not only see numbers, but understand the market behind the data so as to make more informed decisions for the future. The report includes country by country shipments, installed base, forecasts and trends for the electronic point-of-sale terminal market in EMEA.
Additionally, the report covers emerging trends and influences that affected the market in 2015 and those that will help form market decisions in the future. It also includes forecasts for shipments through 2020.