ironSource Private Vendor Watchlist Profile: Connecting Developers with Mobile Ad Networks to Optimize Monetization
This IDC Insight analyzes ironSource, a company playing in the mobile advertising market, and reviews the key success factors: market potential, product and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document provides insight into private companies based on IDC's unique watch score system:Market potential: Market growth potential, strength of competition, and current stage of market (early adopters versus late majority)Products and services: Level of differentiation, disruptive capability, and scalabilityCompetitive edge: Competitive landscape and peer assessmentCustomers: Number of existing customers, quality of existing customer base, geographic reach, and size of addressable market in the next years, given the vendor's current capabilitiesCorporate strategy: Go-to-market strategy, management pedigree, and financial status (running on venture capital with insignificant revenue versus self-sustaining and not seeking additional rounds of funding)
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