ZAP Strengthens its Data Management Proposition with Data Hub
This IDC Market Note outlines how ZAP is doubling down on its core strengths in data management and data warehouse automation for the midmarket with its Data Hub offering. It also examines how the company's expanding OEM channel is providing new routes for market expansion."Data preparation and management continue to be the major roadblock for midsize organizations developing, supporting, and exploiting data warehouses. IDC research finds that over 80% of their time is spent on these types of activities rather than pure analysis. Data Hub aims to address some of these pain points by fast-tracking tasks such as data merging and data model development," said Helena Schwenk, research manager, IDC Big Data and Analytics. "At the same time, ZAP's increased focus on a software-as-service version of Data Hub is providing new and enhanced opportunities within its OEM channel, especially within the Sage customer base. Managing this expansion effectively will be a key measure of success."
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