YouTube Red Launch: The Journey from Free to Paid
This IDC Flash addresses YouTube's recent U.S. launch of YouTube Red, a subscription-based video-on-demand (SVOD) service. In particular, the document looks at the market challenges a free service may face in evolving into a hybrid pay-and-free model and examines whether this latest move by YouTube will begin to change the way content is ring fenced and delivered. Will other services in the Middle East and Africa (MEA) region apply lessons from YouTube's experience to their own content evolution?
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