Market Research Logo

Seven Ways to Wrap Your Digital Business Model Around Your Customer

Seven Ways to Wrap Your Digital Business Model Around Your Customer

This IDC Insight details seven business model requirements for companies that are looking to digitally transform their organizations by making the customer's success the primary focus of company strategy. This Insight focuses on steps that providers of digital products and services can take to improve their go-to-market, pricing and packaging, and customer life-cycle management approaches to be more successful in attracting, managing, and retaining customers.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
The Problem with Product-Centric Business Models
Your Business Model Is …
Seven Ways to Wrap Your Business Model Around Your Customer
Give Your Customer a Single Digital Identity
Make It Easy for Customers to Start Seeing Value, Quickly
Your Business Model Needs to Align More Closely with Customer Experience
Don't Stray Too Far into Science Fiction
Support Your Business Models with Modern Systems
Balance Flexibility with Simplicity
Build a Financially Healthy Business
Future Outlook

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report