Market Research Logo

Worldwide Wearables Market Shares, 2018: Apple Leads in Volume and Value

Worldwide Wearables Market Shares, 2018: Apple Leads in Volume and Value

This IDC study examines the market share of the major vendors in the worldwide wearables market in 2018."2018 saw the realization of the market transformation that began in the previous years," says Ramon T. Llamas, research director with IDC's Wearables team. "Smartwatch growth continues at a strong pace, ahead of the overall wearables market, thanks to a steadily warming market reception and more devices at multiple price points. Likewise, earworn devices have also grown in popularity, adding functionality beyond audio. At the same time, other products have struggled, most ostensibly wristwear and clip-on devices. But these have not disappeared altogether, pointing to ongoing demand. Take altogether, the 2018 wearables market showed signs of continued evolution and set up more building blocks for future generations of devices."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Apple
Fitbit
Bose
Market Context
Growth Accelerators
Growth Inhibitors
Significant Market Developments
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Wearable Device Tracker
Market Definition
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report