Worldwide Wearables Market Shares, 1H17: Xiaomi Leads the Market by Volume, Apple Leads by Value
This IDC study examines the market share of the major vendors in the worldwide wearables market in 1H17."Chinese vendor Xiaomi narrowly beat out Apple and Fitbit to claim leadership in the wearables market from a volume perspective during 1H17," points out Ramon T. Llamas, research manager with IDC's Wearables team. "While the worldwide fitness tracker market has been in decline since the end of 2016, Xiaomi has remained buoyant by concentrating on low-price solutions almost exclusively for the Chinese market. However, the sustainability of this strategy is not without its risks, especially with owners wanting more out of a wearable device beyond descriptive data. Still, it's a platform for Xiaomi to build upon, especially if it moves upmarket into smartwatches and other feature-laden devices." "From a market value perspective, Apple not only leads the market but separates itself from the pack," adds Llamas. "By itself, Apple has some of the highest ASPs and overall smartwatch leadership, two key ingredients that help drive value. This makes Apple the biggest target to go after, especially as more and more vendors enter the market and launch their own devices."