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Worldwide Wearable Device Market Shares, 2015: Fitbit and Apple Dominate U.S. Market in 2015

Worldwide Wearable Device Market Shares, 2015: Fitbit and Apple Dominate U.S. Market in 2015

This IDC study examines the market share of the major vendors in the worldwide wearable device market in 2015. Figures are based on unit shipments from vendor into channel."The worldwide wearable device market was front and center in 2015," said Ramon T. Llamas, research manager for IDC's Wearables research team. "From Apple's Watch to the myriad of fitness trackers on the market, it was difficult to overlook the progress that wearables have made. But what we saw in 2015 was a clearer delineation of market leaders — Fitbit, Apple, and Xiaomi — against the rest of the market made up of me-too and copycat devices. This is where brand and distribution become increasingly important to remain relevant and gain mindshare and market share."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
The Growing Need for Sensors
Processor Development
Developing Partnerships Outside of Technology
Materials Matter
It's Not About a Killer Device or a Killer App
Market Share
Who Shaped the Year
Fitbit
Apple
Chinese Vendors
Market Context
Drivers
Inhibitors
Significant Market Developments
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Wearable Device Tracker
Market Definition
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