Worldwide Wearable Device Market Shares, 2015: Fitbit and Apple Dominate U.S. Market in 2015
This IDC study examines the market share of the major vendors in the worldwide wearable device market in 2015. Figures are based on unit shipments from vendor into channel."The worldwide wearable device market was front and center in 2015," said Ramon T. Llamas, research manager for IDC's Wearables research team. "From Apple's Watch to the myriad of fitness trackers on the market, it was difficult to overlook the progress that wearables have made. But what we saw in 2015 was a clearer delineation of market leaders — Fitbit, Apple, and Xiaomi — against the rest of the market made up of me-too and copycat devices. This is where brand and distribution become increasingly important to remain relevant and gain mindshare and market share."