Worldwide and U.S. Tablet Market Shares, 2Q16: Profound Shift Toward Productivity
This IDC study provides an analysis of vendor performance in the tablet market in 2Q16. At the global level, Apple (share of 25.4%), Samsung (15.4%), and Lenovo (6.5%) formed the top 3. In the United States, Apple (37.6%) and Samsung (14.5%) remained firmly entrenched as the top 2. Amazon.com (12.1%), LG (9.9%), and RCA (5.9%) rounded out the top 5."While growth in the detachable category is undeniable, slates continue to represent the vast majority of the segment. Vendors like Amazon, with a very focused approach to positioning, price, and purpose, managed to capture a considerable share of the market. Slate sales are declining, but they still serve a purpose and will do so for a long time to come," said Jean Philippe Bouchard, research director, Tablets at IDC.
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