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Worldwide and U.S. Tablet Market Shares, 2Q16: Profound Shift Toward Productivity

Worldwide and U.S. Tablet Market Shares, 2Q16: Profound Shift Toward Productivity

This IDC study provides an analysis of vendor performance in the tablet market in 2Q16. At the global level, Apple (share of 25.4%), Samsung (15.4%), and Lenovo (6.5%) formed the top 3. In the United States, Apple (37.6%) and Samsung (14.5%) remained firmly entrenched as the top 2. Amazon.com (12.1%), LG (9.9%), and RCA (5.9%) rounded out the top 5."While growth in the detachable category is undeniable, slates continue to represent the vast majority of the segment. Vendors like Amazon, with a very focused approach to positioning, price, and purpose, managed to capture a considerable share of the market. Slate sales are declining, but they still serve a purpose and will do so for a long time to come," said Jean Philippe Bouchard, research director, Tablets at IDC.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Worldwide
United States
Who Shaped the Quarter
Apple
Samsung
Microsoft
Market Context
Significant Market Developments
Methodology
Market Definition
Tablet Taxonomy
Product Category
Tablet
Product
Slate Tablet
Detachable Tablet
Product Detail
Related Research

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