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Worldwide Smartwatch Market Shares, 2017: Apple Leads in Volume and Value

Worldwide Smartwatch Market Shares, 2017: Apple Leads in Volume and Value

This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2017."Apple finished 2017 in the same way that it finished 2016: as the undisputed leader in the worldwide smartwatch market," points out Ramon T. Llamas, research director with IDC's Wearables team. "What makes 2017 more significant than other years is how Apple has helped lift the profile for cellular-connected smartwatches, and this has not been lost on other vendors and telco carriers. Altogether, this is a strong step forward in the smartwatch market.""Beyond Apple, the smartwatch market experienced its fair share of growing pains in 2017," adds Llamas. "It was a combination of companies leaving, entering, or being acquired, but it also laid down the foundation of how the market will take shape in 2018 and beyond: with refined experiences, smartwatches aimed at specific niche markets, and lower pricing that puts smartwatches within reach of more customers."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Apple
Continental Wireless
Fossil
Market Context
Significant Market Developments
Fitbit Enters the Smartwatch Market
Android Wear Becomes Wear OS
Methodology
Market Definition
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Wearable Device Tracker
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