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Worldwide Smartphone 2015–2019 Forecast and Analysis

Worldwide Smartphone 2015–2019 Forecast and Analysis

This IDC study presents the five-year forecast for smartphone shipments worldwide by device vendors. It is part of IDC's continuing research with respect to smartphones. The findings in this document are based on information gathered from primary and secondary sources during the past three months.

The worldwide smartphone market will reach a total of 1.5 billion units shipped in 2015, up 11.9% from the 1.3 billion smartphone units shipped in 2014. Many of the same drivers will be in play: broad and deep selection of smartphones from which to choose, prices fitting nearly every budget, and a steady refresh rate throughout the forecast period. By 2019, total smartphone shipment volumes will reach 2.0 billion smartphone units, resulting in a five-year CAGR of 8.5%.

"The future of the smartphone market is sound," says Ramon Llamas, research manager with IDC's Mobile Phones team. "What will bear close observation is the constantly shifting operating system landscape. Android is expected to account for the vast majority of volumes, followed next by Apple's iOS. However, both of these will see market share losses as other platforms emerge and gain their footing. Moreover, prices are expected to decline throughout the forecast period. All of this translates into a myriad of devices and experiences for end users."



Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Mobile Phone Tracker
Situation Overview
4Q14 Overview
2014 Overview
Future Outlook
Forecast and Assumptions
Assumptions
Forecast by Operating System
Android
BlackBerry OS
Firefox
iOS
Linux
Sailfish
Symbian
Tizen
Windows Phone
Forecast Comparison: Smartphones Versus Feature Phones
Forecast by Region
Smartphone ASP Forecast
Market Context
Essential Guidance
Low-Cost Smartphones Drive the Market Going Forward
Pay Close Attention to 3G and 4G Opportunities
Focus on Natural User Interfaces and Gestures
Smartphone as Remote Control to IoT
Learn More
Related Research
Synopsis
Table: Top 3 Assumptions for the Worldwide Smartphone Market, 2015–2019
Table: Key Forecast Assumptions for the Worldwide Smartphone Market, 2015–2019
Table: Worldwide Smartphone Shipment Share and Shipments by Operating System, 2014–2019
Table: Worldwide Feature Phone and Smartphone Shipments, 2014–2019 (M)
Table: Worldwide Smartphone Shipments by Region, 2014–2019 (M)
Table: Worldwide Smartphone ASP by Operating System, 2014–2019 ($)
Table: Worldwide Smartphone Shipments by Region, 2010–2019: Comparison of December 2014 and March 2015 Forecasts (M)
Figure: Worldwide Smartphone Shipment Share by Top 5 Vendor, 4Q13 and 4Q14
Figure: Worldwide Smartphone Shipment Share by Operating System, 4Q13 and 4Q14
Figure: Worldwide Smartphone Shipment Share by Top 5 Vendor, 2013 and 2014
Figure: Worldwide Smartphone Shipment Share by Operating System, 2013 and 2014
Figure: Worldwide Smartphone Shipments by Operating System, 2014–2019
Figure: Worldwide Smartphone Shipment Share by Operating System, 2014–2019
Figure: Worldwide Feature Phone and Smartphone Shipments, 2014–2019
Figure: Worldwide Feature Phone and Smartphone Shipment Share, 2014–2019
Figure: Worldwide Smartphone Shipments by Region, 2014–2019
Figure: Worldwide Smartphone Shipment Share by Region, 2014–2019
Figure: Worldwide Smartphone ASP by Operating System, 2014–2019
Figure: Worldwide Smartphone Shipments, 2010–2019: Comparison of December 2014 and March 2015 Forecasts

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