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Worldwide Smart Speaker Market Shares, 2017: Amazon Leads in Volume and Value

Worldwide Smart Speaker Market Shares, 2017: Amazon Leads in Volume and Value

This IDC study discusses the worldwide smart speaker market shares for 2017."The worldwide smart speaker market is very much in its early days," says Adam Wright, senior research analyst for IDC's Consumer Internet of Things research program. "Amazon has held a commanding lead in terms of market penetration for some time as a first mover in the market, but new entrants like Google and third-party speaker makers like Sonos are starting to make some noticeable gains. As more consumers become aware of smart assistant (SA)–embedded speakers, the market will rapidly become less consolidated in any single region or vendor and competition for the top spot will be fierce — especially since the smart speaker is emerging as the central gateway for consumers to interact with their broader ecosystem of smart home devices and services."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Amazon
Google
Tmall.com
Market Context
Significant Market Developments
Methodology
Market Definition
Consumer IoT and the Smart Home
Smart Speakers
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