Market Research Logo

Worldwide SaaS Enterprise Applications Market Shares, 2015: The Top 15 by Buyer Size

Worldwide SaaS Enterprise Applications Market Shares, 2015: The Top 15 by Buyer Size

This IDC study examines the SaaS market for enterprise applications by buyer company size in 2015 and examines which vendors shaped the market — including a list of the top 15 SaaS enterprise application vendors by revenue for three different company size segments."Viewing SaaS enterprise applications from the perspective of customer size — enterprise, midmarket, and consumer/small business — reveals three different stories," says Robert Mahowald, group vice president, Applications and Cloud Software. "Tech buyers in a small CPA firm, for example, have vastly different requirements for scale, usability, and functionality than those in a G2000 firm. To go after new buyers in company sizes above or below their comfort zones, vendors are looking to a SaaS delivery model, modular functionality, and a scalable feature set — to be able to sell in segments they couldn't access before."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Oracle
Salesforce
SAP
Intuit
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report