Worldwide SaaS Enterprise Applications Market Shares, 2015: The Top 15 by Buyer Size
This IDC study examines the SaaS market for enterprise applications by buyer company size in 2015 and examines which vendors shaped the market — including a list of the top 15 SaaS enterprise application vendors by revenue for three different company size segments."Viewing SaaS enterprise applications from the perspective of customer size — enterprise, midmarket, and consumer/small business — reveals three different stories," says Robert Mahowald, group vice president, Applications and Cloud Software. "Tech buyers in a small CPA firm, for example, have vastly different requirements for scale, usability, and functionality than those in a G2000 firm. To go after new buyers in company sizes above or below their comfort zones, vendors are looking to a SaaS delivery model, modular functionality, and a scalable feature set — to be able to sell in segments they couldn't access before."
Please Note: Extended description available upon request.
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