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Worldwide and U.S. SMB Public IT Cloud Services Forecast, 2016-2020

Worldwide and U.S. SMB Public IT Cloud Services Forecast, 2016-2020This IDC study details the growth in spending by small office (<10 employees), small business (10-99 employees), and midmarket (100-999 employees) firms on public IT cloud software, solutions, and services (broadly categorized as "services"). Spending in U.S. dollars is compiled from IDC's Worldwide Semiannual Public Cloud Services Spending Guide and is presented by major category for the United States and worldwide. This forecast does not include spending associated with hybrid, private, or any other combination of nonpublic IT cloud services and does not quantify spending for on-premise IT."Since enterprise software vendors have shifted to a SaaS-first innovation and delivery model, SMB customers will have little reason to renew perpetual software licenses and incur maintenance fees associated with on-premise deployment," said Chris Chute, vice president, IDC SMB Cloud and Mobility Practice. "SMB customers can now be exposed to cloud IT capabilities beyond point products. Whether it be mobility service suites, cloud-based HR or salesforce management functions, or customizable ERP, SMBs now have the ability to utilize public cloud delivery to transform their business processes."

Please Note: Extended description available upon request.

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Developing an IT Leadership Generational Go-to-Market Matrix Is Not Optional But Required
Build Your Own App Is a Major Opportunity to Unlock Higher Margins from SMB Customers
IT-Enabled Small Businesses Are the New Midmarket — and Should Be Treated as Such
Package Cloud Services by Business Role or Function
Market Forecast
Market Context
Drivers and Inhibitors
Public Cloud IT Security Economies of Scale
Enterprise App Migration and Net-New Customers
Digital Transformation Articulated Through the Public Cloud
Commoditization and Margin Pressure
Shadow IT and Line-of-Business IT Purchasing
Significant Market Developments
Changes from Prior Forecast
Market Definition
SMB Definitions
Market Definition
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