Worldwide and U.S. Programmatic TV Advertising Forecast, 2015–2019
This IDC study sizes and forecasts TV ad spend managed using programmatic technology in the United States, the United Kingdom, France, Germany, Russia, Japan, China, Korea, Brazil, and Mexico as well as in the regions and the world."For TV media owners, there is no future in which there is no programmatic," said Karsten Weide, IDC's VP of Media and Entertainment. "Media owners will be presented with challenges similar to those publishers in print have confronted over the past decade. Programmatic is the only way TV companies will be able to keep linear TV advertising competitive with digital video advertising."Follow Karsten Weide on Twitter at @karstenw.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook