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Worldwide Persuasive Content Management Software Forecast, 2018–2022

Worldwide Persuasive Content Management Software Forecast, 2018–2022

This IDC study provides a sizing of the worldwide persuasive content management software market in 2017 and a five-year forecast through 2022 by geographical region. It includes commentary on market growth and emerging trends and provides actionable advice for technology suppliers. "The persuasive content management software market is expected to grow at a CAGR of 16.2% from 2017 to 2022," said Melissa Webster, program vice president, Content and Digital Media Technologies at IDC. "The need to create, manage, and deliver engaging digital experiences in the many channels through which customers want to interact with brands and other organizations continues to fuel growth in this market."


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
What Are the Implications for PCM Vendors?
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Continued Investment in Digital Experience as a Strategic Priority
Growth of Video
Inhibitors
Market Saturation
SaaS Economics and New Competitive Dynamics
Open Source
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
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