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Worldwide Mobile Applications Forecast, 2018–2022

Worldwide Mobile Applications Forecast, 2018–2022

This IDC study provides a five-year forecast for the mobile applications market."The robustness of Apple's App Store and China's mobile services are the headline stories in 2017's $76 billion market, but just behind the headlines again are platform-centric models that are restructuring entire markets," said John Jackson, IDC's research vice president for Consumer Technology and Services. He continued, "Apple's self-contained structure and that of the small number of dominant consumer-facing platforms such as Alibaba and Tencent driving the Chinese market are common denominators. But revenue profiles will differ significantly, with subscriptions behind Apple's impressive growth versus more diverse revenue sources in China. We expect the influence of these platforms to extend across more markets and use cases as they become broader distribution channels for digital and, in some cases, physical services."


IDC Market Forecast Figure
EXECUTIVE SUMMARY
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
App Store and Google Play Continue to Dominate Activity — Eyes on Video
China
Artificial Intelligence and Associated Applied Compute Techniques
Inhibitors
Measurement
Platform Influence
Significant Market Developments
Changes from Prior Forecast
Market Definition
Applications
Revenue
Installs (or Downloads)
Methodology
Note on Individual Country Figures
Note on the PRC
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