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Worldwide and U.S. Internet Ad Spend Report, 4Q14: Google Loses Market Share Under Facebook Onslaught

Worldwide and U.S. Internet Ad Spend Report, 4Q14: Google Loses Market Share Under Facebook Onslaught

This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 4Q14 and forecasts U.S. growth for 1Q15–4Q15. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares, as well as spending on major ad formats and their growth rates and market shares.

A spreadsheet containing this document's data is available to IDC clients upon request.

Follow Karsten Weide on Twitter: @KarstenW.

Please Note: Extended description available upon request.


In This Update
IDC Opinion
Current Industry Dynamics
Worldwide Development
U.S. Development
U.S. Top New Media Companies
Future Outlook
Essential Guidance
Learn More
Related Research
Methodology
Table: Worldwide Digital Advertising Revenue by Region, 1Q11–4Q14 ($B)
Table: U.S. Digital Advertising Revenue, 1Q15–4Q15 ($B)
Table: U.S. Digital Advertising Revenue Growth by Format, 1Q11–4Q14 ($B)
Table: U.S. Digital Advertising Revenue Share by Format, 1Q11–4Q14 (%)
Table: U.S. Digital Advertising Net Revenue (Excluding TAC) by Entity, 1Q11–4Q14 ($B)
Table: U.S. Digital Advertising Net Revenue Share (Excluding TAC) by Entity, 1Q11–4Q14 (%)
Table: U.S. Digital Advertising Gross Revenue Share (Including TAC) by Entity, 1Q11–4Q14 (%)
Table: U.S. Online Search Advertising Net Revenue Share (Excluding TAC) by Entity, 1Q11–4Q14 (%)
Table: U.S. Online Display Advertising Net Revenue Share (Excluding TAC) by Entity, 1Q11–4Q14 (%)
Figure: Worldwide Digital Advertising Revenue by Region, 2Q09–4Q14
Figure: U.S. Digital Advertising Revenue, 2Q09–4Q14
Figure: U.S. Digital Advertising Revenue Year-over-Year Growth, 2Q09–4Q14
Figure: U.S. Digital Advertising Forecast Versus Actual Revenue Growth, 2Q10–4Q15
Figure: U.S. Digital Advertising Revenue Growth by Format, 2Q09–4Q14
Figure: U.S. Mobile Online Ads Revenue Growth, 2Q09–4Q14
Figure: U.S. Digital Advertising Revenue Share by Format, 2Q09–4Q14
Figure: U.S. Digital Advertising Net Revenue Growth (Excluding TAC) by Company, 2Q09–4Q14
Figure: U.S. Digital Advertising Net Revenue Growth (Excluding TAC) of Facebook, Hulu, and Twitter, 2Q09–4Q14
Figure: U.S. Digital Advertising Net Revenue Share (Excluding TAC) of Google, 2Q09–4Q14
Figure: U.S. Digital Advertising Net Revenue Share (Excluding TAC) by Company, 2Q09–4Q14
Figure: U.S. Digital Advertising Revenue Share by Entity, 4Q14
Figure: U. S. Online Search Advertising Net Revenue Share (Excluding TAC) by Entity, 2Q09–4Q14
Figure: U.S. Online Display Advertising Net Revenue Share (Excluding TAC) by Entity, 2Q09–4Q14

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