Worldwide Experiences Forecast, 2016–2020
This IDC study forecasts the worldwide revenue for the experiences market for the 2016–2020 period. The experiences market includes customer experience, workforce transformation, business networks, and commerce."As consumer expectations heighten, there will be more focus on delivering against business expectations, and the rest of the business, especially the workforce, has a huge role to play," says Mary Wardley, program vice president for IDC's Customer Experience and Contact Center program.
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