Worldwide Enterprise Storage Systems ODM Direct Forecast, 2016–2020: Consumption by Large Hyperscale Datacenter Operators and Enterprises
This IDC study is the inaugural enterprise storage systems forecast including the ODM Direct product category. According to Laura DuBois, group vice president, Computing Platforms, Storage, and Infrastructure Software, "As evidenced by historical and forecast revenue data, the hyperscale customers continue to drive significant revenue, capacity, and units for the server and storage markets. 2015 and the first half of 2016 marked a series of developments in the ODM and hyperscale market segment. These developments continue to be a source of overall market momentum, although the performance of the ODM Direct segment continues to show material lumpiness, reflecting the nature of volume purchasing for the buildout of the world's largest datacenter and customer environments."