Worldwide Enterprise Mobile Application Development Platform Market Shares, 2017: Multiple Paths to MADP Success
This IDC study analyzes the enterprise mobile application development platform (MADP) market in 2017, ranking the top vendors by revenue and discussing market trends that helped shape the market landscape."The past few years of the worldwide enterprise mobile app development market have proven that there are many paths to success for vendors," said Denise Lund, research director, Enterprise Mobility at IDC. "Platform vendors absolutely have to take their value propositions to new levels to be differentiated. Parsing out subsegments of enterprise buyers to target with deeper level value propositions is a step in the right direction that we see some MADP vendors taking."
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