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Worldwide Customer Communications Management Software Forecast, 2016–2020: Seeking Greater Engagement

This IDC study provides a sizing of the worldwide customer communications management software market in 2015 and a five-year forecast through 2020 by geographic region, industry, deployment type, use case, channel, and customer company size. It also includes historical revenue data."The customer communications management market will grow at a CAGR of 8.0% over the next five years," according to Melissa Webster, vice president, IDC's Content and Digital Media Technologies research program. "The need to improve customer engagement in an omni-channel world is fueling growth in this market."

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
The Shift to Digital Channels
Digital Transformation
Regulatory Environment
Competition from Marketing Cloud Vendors
Transition to Cloud and Subscription Licensing
Significant Market Developments
Changes from Prior Forecast
Market Definition
Historical Market Values and Exchange Rates
Forecast Market Values and Exchange Rates
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