Worldwide Marketing Automation Market Shares, 2015: Market Morphing into More than Marketing
This IDC study examines the worldwide marketing automation market for the 2013–2015 period. Revenue and market shares of the leading vendors are provided for 2015."Marketers are increasingly expanding the definition of what they do to encompass the whole customer experience," said Gerry Murray, research manager with IDC's CMO Advisory. "For customer experience to become a reality, vendors must deliver a broad set of integration layer services to help all customer-facing systems increase transparency and decrease latency between interactions. The battle royal in marketing tech will therefore move from point solutions and 'speeds and feeds' to strategic platforms for transforming all customer-facing IT (CFIT) across the enterprise."
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